Archive for Interviews
Round Table discussion on eBooks with Harvard Business Review and Oxford Press
Posted by: | CommentsWe are at the first annual e-reader conference in San Francisco and we were privy to a round table discussion on eBooks with three stalwart gentlemen. Joining us is executive editor of the Harvard Business Review, Paul Michaelman. Also Mike Robinson the eBook Sales and Marketing Manager of Oxford University Press and finally Rob Burns Sr. Director Software Manager of Ebsco Publishing.
Today these fine men discuss a myriad of subjects pertaining to ebooks and the present state of digital publishing and what strategies the companies are employing to deliver the next generation of content.
Interview with Doug Klein VP Product Management Barnes and Noble
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Doug Klein originally cut his teeth working on old school terminals and communication systems before joining Barnes and Noble. Since joining the company and meeting with CEO of Amazon Jeff Bezos 10 years before the Amazon Kindle was created and saw the tremendous growth of the Nook line of e-readers.
The Nook group at Barnes and Noble was top secret when it launched in 2009 and the department was built completely from scratch. It grew from 0 to 100 employees during the course of only 1 year and saw the release of the original Nook 3G. He mentioned that the Nook went from 0% to controlling 30% of the entire e-reader market and within six months the Nook had a million users.
Doug saw the entire e-reader sphere moving from mass market awareness to mass market consumption. If you look at the holiday season last year, sales went through the roof. This is why the company is paying attention to Amazons recent release of three new e-readers and a tablet and are prepapring their own offerings to be announced soon.
The Nook Color was the most successful product the company put forth to date and saw the entire paradigm of the of the color e-reading experience change. It moved from exclusively reading books to the rise and popularity of magazines. Barnes and Noble has been signing many publishing partners over the course of the last year and now offers 100′s of big name offerings.
Doug Klein said that mobile computing via e-readers and tablets are growing expodentially. He mentioned that Barnes and Noble sees 15% of all web traffic to BN.com coming from mobile devices and his IT department has said that it will increase to 60% over the course of the next few years.
He arbitrutes the success of the Nook line of e-readers and Nook Color primarly to the female demographic. This in turn due to sheer sales has made the line of devices the most successful Android driven device to date.
We asked him what were the key points of success with their business model and the Nook e-readers. He responded with proclaiming they are all about content discovery. “Bookstores are discovery engines, there is a reason why stores are laid out the way they are. With racks of magazines at the back to drive traffic through the store. From staff picks to our coffee shops and their exact positions are all meticulously thought out.
What about the recently announced Amazon Fire and the Nook Color? He said that the Fire is more about streaming services and Amazon Prime while Barnes and Noble is more focused on Magazines and programs like NookKids.
Author HP Mallory on Navigating Both Faces of Publishing
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Author HP Mallory, the bestselling writer who has penned such titles as Fire Burn & Cauldron Bubble and Toil and Trouble, as well as her Dulcie O’Neil series, had one thing going for her career that a lot of indie authors don’t have, namely, experience in online promotion. Mallory’s background as an online marketing consultant more than prepared her for the sometimes stagnant waters of self-promotion. That experience proved invaluable as she was able to sell more than 225,000 copies of her ebooks, causing some of the Big Six publishing houses to take notice.
“After writing my first book I went online to some writers forums to find out about the process of getting it published,” says Mallory in an interview with GoodEReader.com “I was pleasantly surprised when I got a lot of requests for partials and fulls, then signed with my dream agent. She sent it out to everyone, but we found that publishers weren’t going for the humor in the paranormal stories that I write. After some time I ended up splitting with my agent and almost gave up writing.”
Fortunately, it wasn’t too long after that before Mallory read an article on digital publishing and began considering self-publishing, discovering that more and more well-respected writers were turning to ebook publishing even in experimental increments. After uploading some of her titles to Kindle and to Nook through Barnes&Noble’s PubIt! platform, she was pleasantly surprised by the response from readers in terms of ebook sales.
“I eventually quit my job and started writing full time,” continues Mallory. “Then I got an email from someone at Random House who had seen my books online and read some, and wanted to work out a print deal. I had already been thinking about trying to get an agent again, and I signed with Kimberly Whalen of Trident Media Group to handle the contract aspect of being a writer.
“I chose to go with Random House because I felt like I could only get so far in the ebook world. I’d like to know that readers who prefer print can also find my books in stores, so having a foothold in both aspects of the industry means a lot. And with my background in online marketing, Random House’s people have been very willing to listen to me in terms of ideas for getting my books out. Getting to do this full time has been a fantastic, life-altering process.”
While Mallory’s first series has been picked up by Random House, she will continue to write and self-publish the Dulcie O’Neil series, whose next title, Great Hexpectations, will launch on October 31st. The first two books in the series, To Kill A Warlock and A Tale of Two Goblins, are available on Kindle and Nook.
Ebook of the Week Feature: Todd Bush
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Middle grade and young adult author Todd Bush brings to life this week’s GoodEReader.com Ebook of the Week feature with his novel, Rick Frost and the Alaskan Adventure. This title is the first book in the Rick Frost series, an action-adventure line-up whose second title is already available and a third is currently in the works. While this title is decidedly for teenaged readers, the action behind the story give it crossover appeal for readers of all ages.
Bush is no stranger to the likes and dislikes of teenage literary audiences. As a public school administrator in a challenging high school setting, Bush was disappointed in the lack of male protagonists available in current mainstream fiction. Too often, YA titles aimed at male readers were either sci-fi/paranormal fantasy fiction, or featured protagonists that many readers failed to identify with since the publishing industry still views male readers as the stereotypical wimpy underdog. Bush’s protagonist, Rick Frost, is far from the obviously portrayed misunderstood gangly teenager, and actually relies on his physical strength and outgoing attitude to save not only himself but a Hollywood starlet whose plane crash over the isolated wilderness was anything but accidental.
“There’s absolutely not enough material for male readers,” says Bush in an interview with GoodEReader.com this week. “A lot of agents and publishers talk about the need for male-interest titles, but a lot of publishers aren’t producing a lot of books for male readers. Authors need to write about things that appeal to boys, and if boys don’t read it might be because there’s not a lot for them to read.
Interestingly, Bush first envisioned the character of Rick Frost as an adult who was thrown into harrowing situations, but as he began to write the book he realized that a full-grown man rescuing himself and others in a wilderness survival tale wasn’t really thrilling. However, a teenager having to step up and save the day really gave the tale a new life.
“The story was great, the action was good, but it was still missing something. I took another look at it and thought, ‘What would happen if this started earlier, when Rick was younger?’ It completely revolutionized the story. Any thirty-something man could possibly save someone’s life in the Alaskan wilderness, but what about a 14-year-old? That’s a little bit more exciting and leaves the reader wondering if this kid can pull it off. It made the story a lot more than what it was when it started.”
As this is GoodEReader.com’s first YA title featured on the Ebook of the Week, and given that many teens may not have access to their own e-reader specific devices, remember that the ebook can be downloaded to smartphones that are enabled with the free Kindle and Nook apps, as well as read on a tablet or laptop. The author is also giving away free ebook editions of the sequel to Rick Frost and the Alaskan Adventure to select commenters on this article.
Click here to claim your free ebook from Smashwords.com and enter the following code at checkout: CU24K
Good e-Reader Radio – Industry News and an Interview with Todd Bush
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Welcome to another edition of the Good e-Reader Radio Show! Today we give you some of the biggest news that happened during the course of the weekend! News from Amazon and new HP TouchPad shipments lead off the show!
If you are interested in buying a new e-reader we will be releasing a e-Readers 2011 Buyers Guide on Amazon, Kobo and Barnes and Noble. This will be a comprehensive edition giving you full reviews of the best e-readers to come out in 2011 or continue to stay relevant.
GoodEReader.com‘s Ebook of the Week feature continues this week with our first middle grade/young adult novel, Rick Frost and the Alaskan Adventure by south Florida author Todd Bush. This is the first book in the Rick Frost series, an action packed adventure ride with crossover appeal that is appropriate for readers of all ages. Remember to check out the GoodEReader.com blog tomorrow to read more about the author and Rick Frost, as well as claim your free MG/YA ebook. A few lucky commentators will also receive coupon codes to receive a free copy of the second book in the series.
Michael Margolis and the Storytelling Manifesto
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When we think of great story tellers, we may think of entertainers who use the power of words to paint vivid pictures for the listener, or maybe historians passing along epic tales from one generation to the next. We don’t often think of having a personal story to tell, and we probably think even less of a corporation having a story to share. But Michael Margolis, author of Believe Me, understands that every admired power player has a unique tale of his rise to iconic status. It is that very story that spreads the brand of an entrepreneur’s company to the status of a global culture.
“I was in an interesting place in my life when I wrote this book,” says Margolis in an interview with GoodEReader.com. “I’ve been self-employed my entire life, creating businesses and platforms for myself, even working as a consultant. I find myself in 2009 on the verge of personal bankruptcy and having to start over from scratch. I decided to write a book as a way of starting a conversation about the business of reinvention. I had a seed idea for what I wanted to write, so I wrote and self-published my book in ninety days, from putting the first word on paper to having it available through CreateSpace and Amazon.com. It has completely catapulted my life, since the book became the foundation for instigating a global movement.”
Despite making Believe Me available as a free digital download on his website, GetStoried.com, and having over 10,000 international downloads since the book came out in late 2009, Margolis knew that some audiences would still prefer to read a print edition. When it came time to make a hard copy available to a larger audience before the launch of the download on his website, Margolis sought out self-publishing platforms and soon realized he wanted to publish through CreateSpace.
“I took a very close look at all the different platforms that were out there. There were a few things about CreateSpace that made it a no-brainer. When you look at the options out there, one with print-on-demand publishing and who was willing to work with me was important. Everything about the CreateSpace experience was just broken down into successful terms. They believed in empowering me as a creative publisher, putting the power in my hands. I retain my copyright, I can buy inventory at a reduced rate to resell in person, it is the whole package. And of course, CreateSpace comes with the power of Amazon backing it up.”
Of great importance to Margolis was the ability to update his book as the process went along. In terms of writing entire new editions of the text as more information became available, Margolis found it far easier to work with CreateSpace by simply uploading a newer PDF version of his text when he needed to incorporate more and current information.
“Within a 24 hour cycle, any updates I provide run across their whole system. CreateSpace has basically lowered all the risk thresholds for publishing and self-publishing a book. There are obviously levels of professional input from CreateSpace for authors, depending on their comfort with creating their books. Otherwise, it is the completely DIY version.”
Author Bob Mayer Transitions to eBooks
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To have your ebook ranked number thirteen in the top 100 for Kindle store for science fiction when you’re not even a science fiction writer means you must have talent. Ditto for the being the only male author to receive an honorable mention from the Romance Writers of America when you don’t write romance. Such is the world of digital publishing for author Bob Mayer, who is now e-publishing his backlist of nearly forty-two titles on Amazon, Barnes&Noble, Smashwords, and more, as well as publishing brand-new books to e-reader, bypassing print altogether. Mayer’s newest release, The Jefferson Allegiance, hit the number two spot out of all Nook titles this past weekend.
One reason for Mayer’s success in digital publishing is his ability to look farther ahead to where publishing is going, instead of focusing only on what is popular at the present time. His successful ebooks are almost counter-intuitive for a successful print author; as an author who has written under four pseudonyms and is now trying to meld those titles into one online ebook author persona, Mayer likens himself to any other indie author who is working hard to promote books without an already established fan base.
“People are willing to impulse buy an unknown writer’s book when it’s under three dollars,” says Mayer in an interview with GoodEReader, “but anywhere under five dollars seems to be the magic price point. Ebook readers buy more books because it’s so easy to just click and buy. In some studies it’s as much as five to ten times as many books, because the digital publishing industry has made it easy to do so. Traditional publishing was too focused on getting their print books into the bookstores, whereas digital publishing sites are focused on the reader, on getting the reader to click the buy button.”
Mayer, who has founded an instructional program for authors called Write It Forward, aims to educate writers in order to help them become authors. He will be launching an organization later this year called Readers Rule, which invites key authors have sold over 100,000 copies of a print book title, to work together as a validated core group who have proven themselves through a large fan base.
“It is the best time ever to be a writer because we have more options. If I write a book now, I know I can publish it because I won’t be at the whim of some editor or publisher. PubIt! is a great platform to work with because they talk to me. I’ve published my books through the Big Six in New York, and I was shocked when PubIt!’s representative actually asked me, ‘How can we help you sell books?’“
Bookstream Brings Digital Textbooks to More Students
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As digital textbooks gain popularity around the country, there are still parts of the U.S. and other industrialized nations that do not currently benefit from the obvious advantages of e-reading in academic arenas, which is odd considering that even the textbook publishers are in support of electronic educational content as a cost saving measure. But with the introduction of Bookstream, schools now have a much more cost-effective and efficient tool at the ready to introduce ebooks, especially for the under-served special education students.
“Bookstream started about three years ago,” says Ben Johnston, president of Don Johnston Company and son of the original founder, in an interview today with GoodEReader.com, “because it was mind boggling to me that when I was in school the first day always meant passing out textbooks. You spent the whole day wrapping them up in grocery bags to protect the covers. Then the publishers would even start sending book covers to protect them. Twenty-five years later the same thing is still happening. Now, the students go home and use their computers and smartphones, but we still use the same kinds of textbooks. But for students who have learning disabilities, or a visual impairment, they’re really struggling to read the content. The words are too small or they can’t read the words on the page, yet that’s how things still are in schools.”
Bookstream allows teachers to upload ePub or Daisy files that are provided from the existing textbook provider, often within the cost of the school’s textbooks, then make those books available to the class on the school computers. At home, the students can not only log in to read their assigned content, but the teacher can also see which students logged in and read how many pages. This way, although different publishers may have provided the different textbooks across the curriculum, all of the material can be available in one cloud-based library for the students to use.
At the same time, a desktop computer that has logged on to the Bookstream website to access content can allow students who need the assistance to hear the material read to them, just as a handheld device owned by the student can use the text-to-speech capability for the student at home. The opportunities for students with varying degrees of special education accessibility needs, as well as other factors like immigrant populations and ESL learners, are more available to all students.
“The IT people and the curriculum people worked together in the schools where we’ve tested this. We’ve primarily focused on the special education population, but it has a lot of merit and use for other demographics like ESL. Some schools are trying a more-economical ‘BYOD,’ or ‘bring your own device’ system. If the students already own devices, why can’t they use them for school? If they read Bookstream content on the school computers, they can access those same materials at home on their personal devices,” continues Johnston.
As there is no software to install on school computers with Bookstream accounts, the time it takes for a teacher to create an account and begin uploading material takes about thirty minutes, an unheard of time span in the world of educational accountability for technology use. While the price tag—around $1800 for a one-time registration for an entire school, with a lesser annual membership fee after that—may leave some people wondering how schools can afford to integrate Bookstream learning, it is important to know that some major computer learning modules from software publishers can easily run in the six figures per school. As Bookstream allows individual schools and classrooms to determine what best fits the needs of the population they serve, the digitizing of content might be able to happen more quickly than the schools even hoped.
Ebook of the Week: Doodling by Jonathan Gould
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This week’s GoodEReader.com Ebook of the Week is Doodling, by Jonathan Gould. The Australian author refers to his preferred genre as “dag-lit,” a term possibly more familiar to fans Down Under, but one that easily translates into North American literary vernacular.
“Dag is Australian slang for someone who isn’t cool and doesn’t follow fashions or go with the crowd,” explained Gould in an interview with Goodereader.com . “I like to think that my books are a bit like that–they have their own distinct identity and don’t easily fit into the predefined boxes of genre, and they’re definitely not part of some kind of bigger trend (like vampire books). Also, a dag is usually seen as someone kind of funny and friendly and jovial, and I also think that fits my books.”
And with a title like Doodling, it’s no wonder that words like funny and jovial fit the bill. According to a very apt reviewer on Doodling’s Kindle store page, at first glance the book seems like a pleasantly silly story about a man flinging off the Earth’s surface quite by mistake as the planet’s rotation begins to spin out of control, forcing him to set up hearth on an asteroid. But once the reader looks deeper than the ludicrous surface, some very real struggles for survival will be revealed.
“Doodling is pretty much exactly what the title suggests. It’s me sitting at my computer and ‘doodling,’ but in a writing sense rather than a drawing sense. The idea actually came from a comment my wife made, that the world seemed to be moving so fast. From that, I got the idea of the world going so fast that somebody actually fell off it.
“Next day I was at the computer and writing a short piece on this subject. I liked it so much that I decided to come back to it a week later. And so it went on. Once a week I’d try to write another installment with no clear planning and no idea where it was going, but with some vague inspiration from the Alice in Wonderland stories. Each chapter was inspired by something different, whether it was something I read, something happening in current events, or just a random idea. The result was quite long and rambling, with some great bits and some not so great bits, and the first inkling of a plot to hold it together. Once I had a plot worked out, I went back and cut, trimmed, relocated and added until I had something that held together as a story while still having that odd, rambling sense about it.”
Both Doodling and Gould’s more recent work, Flidderbugs, can be found on a variety of ebook distribution sites, including Amazon, Barnes & Noble, iTunes, Sony, and Smashwords. Gould blogs at daglit.blogspot.com and can be followed on Twitter at @jonno_go. Gould is making available Flidderbugs to a few lucky readers who go to his blog and subscribe, remembering to leave their contact email in the comments section in order to receive their additional ebook.
To receive a free digital copy of Doodling, go to Smashwords.com and enter the coupon code at checkout: FS62E
Good e-Reader eBook of the Week starts Tuesday
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Good e-Reader is proud to offer the new eBook of the Week feature to our website! Every week we will be giving away an eBook for free or heavily discounted! We will be promoting authors from a myriad of genres and these books will be solid for readers of a wide audience!
Not only will you get a chance to get a free book but you will get a chance to listen to the author speak on our Good e-Reader Radio Show or an interview with the author on our blog.
We have some audio that explains the concept and we have an interview with Rachel Thompson of the Indie Book Collective. Mercy and Rachel talk about the first eBook that we will be offering and may help other Indie authors get on the right track with digital publishing.
The Editor of Kindle Singles David Blum Talks to Goodereader
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Leave it to the largest online bookseller-cum-publisher to come up with yet another way to reach out to a specific niche of the reading market. Launched in January 2011, Amazon.com’s Kindle Singles provides an opportunity for reading customers to find digital titles by established bestselling authors and up-and-coming writers alike that fit a very specific need. With publications whose word counts are limited to between 5,000 words and 30,000 words, Kindle Singles pieces are works that would be considered far too long for magazine space but are too short to be considered a traditional novel.
“We wanted to create a venue for these works while still finding the best work of this kind,” said Kindle Singles editor David Blum in an interview with GoodEReader.com Friday. “Aside from the word count, price is an issue in Kindle Singles, with all works costing between ninety-nine cents and $4.99. It keeps the works affordable and accessible.”
With around ninety titles in the Kindle Singles store to date, some of the top selling titles have been Christopher Hitchens’ obituary of Osama bin Laden entitled “The Enemy,” Tom Rachman’s “The Bathtub Spy,” Lee Child’s “Second Son,” and of course, the highly anticipated Stephen King short, “Mile 81.”
Despite the list of worthy authors whose titles are currently finding top spots in the Kindle store thanks to their publications as Kindles Singles—and many of the bestselling Kindle Singles are in the top 100 for all Kindle ebooks—Blum is always on the lookout for writers who haven’t published as much elsewhere, either traditionally or digitally, in order to bring their poignant works to light for Kindle readers.
But publishing a work to Kindle Singles isn’t quite the same as self-publishing an ebook through Kindle Direct Publishing. While both types of manuscripts would be placed in the Kindle store using that same upload process, in order for a work to be considered for publication as a Kindle Single, it must be read and approved by Blum personally.
“My role as editor is to read and evaluate what I think is the best content for our readers based on our knowledge of the Kindle customer. We look for compelling ideas. We’ve had remarkable success with writers through our submission process and through what we actively solicit from writers,” added Blum.
Currently, Kindle Singles has been very appealing to journalists who are enjoying the opportunity to write a more long-form piece or who are enjoying stepping outside of their usual writing style to experiment with a genre that their editors wouldn’t necessarily be interested in considering for their usual editions. Additionally, Kindle Singles has afforded readers the opportunity to read more in-depth works on very recent topics, as the timeline to publication has been improved by Kindle Singles’ use of a standard Kindle upload. Works such as Hitchens’ piece on bin Laden can be placed in the Kindle store while the news is still very current, rather than waiting for a print publication to bring it to the readers.
GoodEReader.com covers a lot of news in digital publishing and ebooks, and most of that information comes directly from the industry professionals. In terms of discussing indie publishing, the best source of information is usually the author who has had a hand in developing his own self-publishing career.
One new truth the entire industry is learning at this point is that the decision to publish a book traditionally or to distribute it via ebook is no longer an either-or decision. Initially, electronic publishing and self-publishing had a reputation as a “last resort” step before throwing in the towel, but as more and more bestselling authors made impressive announcements about their indie publishing goals, doors were thrown wide open for other authors to consider the move. Now, even highly successful authors are discussing their intentions to publish some works under the traditional model of a well-known print publishing house and other manuscripts strictly indie digital.
Barbara Freethy, a bestselling and award-winning author who is currently at work on her thirtieth title, represented by Karen Solem of Spencerhill Associates, began publishing some of her works with PubIt! when the self-publishing ebook platform launched last October through Barnes & Noble. At first it was an attempt to reintroduce her backlist (previously published and often out-of-print) titles to fans who may not have found those titles when they were available in print, but as the process became rewarding for her, Freethy began working on titles to be published exclusively to e-reader.
“I published some of my titles on PubIt! right when they opened up to indie authors to upload books directly and I’ve found them to be great to work with,” said Freethy in an interview with GoodEReader.com. “I started with just three or four titles, and Summer Secrets was the first book of mine that took off. It went into the top 100 and the staff of PubIt! was great about giving me a lot of exposure. They recognize self-publishers in an entire section of the site. Their top 100 list is a genuine mix of traditional and indie published authors. They’ve put a couple of my books out in an email blast that helped give my books exposure and they mention specific books in their blog. They realize that those of us in the trenches need great communication between the publishing platform and the authors. It’s been a great partnership.”
“My last book is under contract to Pocket, but I think in the future I plan to continue self-publishing even though I currently have a foot in both worlds,” she explained. “I love the control I have over the process, especially deciding on the release dates. It’s a trade-off, because traditional publishers offer great things as well. I’m very open to a future that will include both models. I’m not closing any doors at this point, and it’s impossible to know how the market will go at this point. Even though indie is a lot of work, it’s a lot of fun.”
Gemma Halliday turns to Indie Publishing
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For Gemma Halliday, author of the In High Heels series of contemporary romantic mysteries, her writing career has been both highly successful and gratifying. Unfortunately, the publishing industry is just that: an industry. When she chose to part ways amicably with her publisher, Dorchester, when the traditional imprint explored some different directions, Halliday had the foresight to request the rights to her backlist titles, a move that spelled a renewed life for the previously published books.
All of Halliday’s books in the series, beginning with her 2005 release Spying in High Heels, but with the spike in popularity of e-readers fans began clamoring for digital access to the series. Halliday decided they had to be available as ebooks somehow. As luck would have it, the re-acquisition of the rights to her books came along almost at exactly the same time that Barnes & Noble launched its digital self-publishing platform PubIt! Since that launch in October 2010, Halliday has been hard at work on more titles to indie publish.
“I have since put two full-length novels and a few short stories on PubIt! that have not been in print previously,” says Halliday of her titles that are only found on e-reader. “I’m still traditionally publishing other new titles through HarperCollins/Harper Teen and St. Martin’s Press, so it’s almost like I’m straddling both worlds. I’ve only had positive responses from the traditional publishers that I’m with when they learn that I am also self-publishing other titles. It wasn’t like jumping from one world to the other, it was more like a great relationship between both publishing models. My publishers are actually looking at my self-published numbers and working on some crossover publicity, so this has been a great relationship.”
Halliday described the usual scenarios that cause authors—even bestselling traditionally published authors—to consider indie publishing, such as control over the work; one key aspect that really appeals to the mystery writer is the freedom from outside deadlines that are necessary in the publishing industry. Moreover, Halliday’s work with PubIt! has been such a rewarding experience that she’s revisiting In High Heels with a new title in the series, Fearless in High Heels, slated to be released solely to ebook in December.
“Spying in High Heels was the first book I had ever published and sold, so the fact that it’s getting a fresh life to a new group of readers through ereaders is really exciting to me. This is series was great, but my editor and I had decided to end it on a high note after five books. But now it’s getting such a new life through PubIt! and I’m getting so much more exposure than it did when it was strictly print, so now I’m writing a new book in the series. I’ve missed those characters and it’s like visiting old friends to get to see them again. I plan on just self-publishing it right now, and I might consider a self-publishing print edition for fans who love physical books, but I think I’ll keep that new one strictly indie.”
