Barnes and Noble Expanding Their Penguin Boutique Program to More Locations

Barnes and Noble, over the course of the last six months, has been employing an in-store boutique stand devoted to Penguin. The concept was to put an emphasis on books by the publishing powerhouse. It initially started with only ten locations in the USA and is set to expand.

Currently, the boutique sections of the store encase about 200 sq-ft and sales have steadily blossomed for Penguin Book titles. The company intends on bringing the display stands to 25 additional stores in the next few months to bring more revenue into the retail locations.

The one factor that has many people up in arms is the fact B&N is adding other items such as messenger bags and other apparel. Many users are claiming that when they walk into a Barnes and Noble store they are greeted with kids toys and stuffed animals along the main walkways.

Michael Kozlowski (2929 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com

Related posts:

1. Barnes & Noble e-book store up for sale
2. The NOOKdeveloper program by Barnes and Noble
3. Nook and eBooks Are the Salvation of Barnes & Noble
4. iStoryTime Expanding with New Investment Funds
5. Barnes & Noble to Go International
6. Barnes and Noble Digital Division Could Suffer from Justice Department Settlement