Penguin Publishing making a major eBook push into IndiaBy
Penguin Books India has firmed up some grand plans to register its presence in the burgeoning e-book segment, which analysts believe can make printed books obsolete in the not too distant future. To begin with, Penguin intends to have more than 240 titles available in e-book format. The titles in the first lot will comprise of all that the company has published in 2012 so far along with some select titles that had made it to the best sellers list in the preceding year. The list will eventually grow longer with more titles added both from the previous year’s best seller list as well as those that they publish in the coming months. This they believe will make them to have the largest catalogue of Indian books in digital format by the end of the year. That’s not all as Penguin has also tied up with all major international retailers to ensure the books have a large exposure almost everywhere in the world. The list of retailers include such hallowed names such as Amazon, Apple, Kobo and Google, Gardners, Sony, OLF, Apabi, Go Spoken/Mobcast, OverDrive, Txtr, Ebooks.com, IGroup and Baker & Taylor.
On the pricing front, Penguin has stated the e-book will be priced according to the region they are sold in. Indian buyers will also be able to buy the e-book at local prices though that will happen only after the domestic e-book industry has developed significantly. Till then, domestic buyers will have to make do with international prices that the individual retailers charge them for.
Penguin Books India is counted among the largest English language book retailers from the Indian sub-continent and has its own app designed for the iPad, iPhone, or the Android and BlackBerry devices. They have on their author list some of the biggest writers from the region and had diversified into Indian language publishing program in 2005.