Acer Founder Says Microsoft Surface Tablet a Ploy to Stimulate Windows 8 Adoption

Android and iOS rule the roost when it comes to the best operating systems for mobile and tablet devices. Microsoft has never made a serious play on tablets but is starting to see traction with its Windows Phone 7 OS. Recently Microsoft unveiled their “Surface” line of tablets using Windows RT and Windows 8. Media and major outlets have been going for the news and Dell is pinning its hopes on the success of the more touch friendly OS. One person who has not bought into the hype was Acer founder Stan Shih. He recently commented to Digitimes that Microsoft has no real intention to sell its own brand of tablet PCs and the offering is an ploy to boost adoption of Windows 8.

He went on to elaborate that “Microsoft hopes that marketing its own-brand tablet PCs will encourage vendors to offer Windows 8 tablet PCs and thereby help expand market demand for the product line. Once the purpose is realized, Microsoft will not offer more models.” He went on to say that “Microsoft has no reason to sell hardware because such sales bring much less profit than licensing its software products.”

Obviously Microsoft is launching their own brand of stores in the USA in the next few months. They are hoping to capitalize on the debut of Windows 8 and their tablet PC. It remains to seen if MS will really get behind their tablet and invest a sizable promotional campaign to make it a success. One should also be wary of the supply chain issues, most companies do not make millions of tablet at once.

Michael Kozlowski (5222 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send an email to

  • Jimmy_Jangle

    Seems like BS to me, Acer will be pumping out laptops with Win8 preloaded by the end of the year, I guarantee it.

  • Ezekiel Carsella

    like the W510 or W700 or Aspire S7 which are so nice.