Algonquin Bundling Print Books with Ebooks

Brick-and-mortar booksellers have been wringing their hands ever since the first e-readers appeared. At least, those who didn’t dismiss ebooks as a flash-in-the-pan fad. But as more and more companies announce higher profits in their digital content divisions and staggering ebook sales cross almost every genre, book stores—both major chains and small town locations—are having to look for more ways to stay afloat.

One creative idea has come out of the need to drive customers back into the bookstore. Algonquin, an imprint of Workman Publishing, is offering customers a discount towards the purchase of an ebook for each of its trade paperbacks purchased at more than 300 Barnes and Noble locations throughout the month of July. When customers choose a paperback from a list of twelve different qualifying titles, they will be given the opportunity to purchase any ebook from a list of twelve different titles at the reduced price of three dollars. Later this year, the publisher will begin offering a free digital copy of some books with the purchase of the hard cover edition from a wide variety of chain and independent book stores, starting with the new release When She Woke by Hillary Jordan.

Although it might seem redundant to own two versions of the same book, there are benefits to owning both the e-copy and the print version. The film industry found this to be a popular incentive when they began offering digital downloads of movies with the purchase of the DVD version; now, that same portability is finding its way to books. More importantly, many reading consumers didn’t see the need to have to purchase different formats of the same book, and with incentives like that of Algonquin’s, they may no longer have to choose.

Mercy Pilkington (1982 Posts)

is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.

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    Thats make sence for sure !Furute will come toomorow!

  • Michael Kozlowski

    I have been ranting and raving for awhile now on the good e-reader radio show about this very subject! I am finally glad to see a company doing this or at least testing the market in a bunch of locations to see if it catches on. They really need to hype it though or else the common non tech savvy person who does not keep up with e-reader news might miss the chance to land some discount ebooks and help the industry recognize that pairing ebooks with their tangible counterparts IS the future

  • Pat McNees

    I’m not sure how much I am willing to pay for it, but what I want is an e-book that can become an audiobook while I am walking or driving and then become an ebook again — maybe one that I can click on and a map appears showing me where the action is taking place. (But most important, switching from visual to audio.)