Amazon Publishing Gains Backlist Titles from Avalon

Amazon grew its publishing arm this week with the purchase of publisher Avalon Books, while will include the rights to over three thousand backlist titles previously published by Avalon. These books will be placed in the various imprints of Amazon Publishing by genre depending on whether they are romance, Western, or mystery. Avalon has been well-known and well-respected as a publishing imprint for over fifty years, but second generation company leader Ellen Bouregy Mickelsen is handing the reins to Amazon Publishing.

“I’ve been running Avalon Books–which was founded by my father–since 1995, and it is time for me to explore the next chapter of my life,” said Mickelsen, Publisher of Avalon Books, in a press release. “I chose Amazon Publishing because they care deeply about the writers, readers, and categories that have long mattered to our family business and they are uniquely positioned to assure that our titles make the leap forward into the digital future. I am pleased they have asked me to assist during a period of transition to provide continuity and support for our authors.”

The titles that Amazon will acquire from Avalon have not yet been converted to digital, so both parties are excited about the transition to ebook and the ability to make these titles available in the Kindle store. Amazon Publishing has several imprints under its label, including Montlake for romance, 47North for an eclectic mix of urban fantasy, and Thomas & Mercer for mystery and thriller; Amazon Publishing also contains two other imprints, Amazon Encore and Amazon Crossing.

The full press release is included below, along with further comments from Amazon on the new venture.

Mercy Pilkington (1982 Posts)

is a Senior Editor for Good e-Reader. She is also the CEO and founder of a hybrid publishing and consulting company.