Apr

Apple’s iAd. Can it Turn the Table on Google?

Apple has unveiled its very own mobile ad platform on the 7th of this month itself, just four days after its iPad began to be delivered. This follows the launch of the iPad and keeping with the “i” suffixed brand naming theme, Apple has named this platform as the iAd. And it’s being heralded as the next big thing from Apple.

Apple had made this known in the beginning of this year when it acquired Quattro Wireless, the mobile advertising company. There is lack of any ad agency in the mobile market and Apple as usual wants to be the first to take advantage of such a scenario with this pioneering launch. Google is the first and also the one to be worst hit by this launch as their revenue model on similar lines would surely be affected.

Though it yet remains undercover but it is only fair and logical to assume that there would be near similarity with Google Adwords’ self serving model.

The outcome of this venture would be one more marking milestone in the progression of the mobile gadget. Just like Google received huge advertisements when it came out with the search engine, similarly Apple would gain advertisement of the massive plethora of mobile makers that are currently buzzing in the market.

Apple has a long way to go to fructify all results that this project is supposed to give and one has to wait and watch till then.

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Sovan Mandal (1922 Posts)

Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email