Aptara Merger with iEnergizer Opens Digital Publishing DoorsBy
Aptara, a worldwide leader specializing in digital content solutions for the publishing industry, announced in a press release yesterday that it had been purchased by a British company, iEnergizer. The merger will increase the number of employees to just over 11,000 and afford Aptara all of the benefits of a public company with financing for future growth.
GoodEReader spoke to Aptara CEO Dev Ganesan in an interview about the merger in which the CEO expressed his utter excitement over the projects that this merger will allow, both in the immediate scope and looking towards the long term.
“While this allows us to bring some of iEnergizer’s services to publishing, the combined company also provides a strong platform from which to make acquisitions and offer our customers the confidence that comes from dealing with a large public company,” explained Ganesan.
“We already have in mind some very specific projects which we will launch as a combined company. For example, we can now bring an even higher level of technical and customer support. Second, iEnergizer has connections in foreign markets, including specific French-speaking markets, so we can immediately begin work in other publishing markets. They also have an amazing existing base of customers for things like enhanced telecommunications, gaming, and other areas, all of which have large volumes of content and can benefit from Aptara’s interactive capabilities and operations. We will be looking at taking Aptara to interactive capabilities and operations. This merger is all about how we can cross-sell to each other’s customers and how can we can grow, making us a very viable service provider to the publishing industry. Essentially, we are big enough to deliver, but small enough to provide personalized customer care.”
While Aptara will continue to be a “stand alone business” and still operate under its current name and with its same leadership in place, some new faces will join the operation from iEnergizer. Sara Latham and Anil Agarwal, its founder, will join Aptara’s Board of Directors. Latham has over fifteen years of communications and government relations experience, while Agarwal has promoted and managed several successful global businesses. The additional members of Aptara’s board bring a wealth of experience that Ganesan finds very exciting.
“They have great people, we have great people, and there is enough room for us to grow in order to achieve more.”