Kindle Takes 55% Share of the e-Reading Market



According to an article in Publishers Weekly, 55% of ebook buyers are using Kindle devices for their reading, up from 49% last year. The figures indicate that the Kindle Fire has reached an 18% share in June. This data was compiled by Bowker Market Research.

In June, Apple had a share of 15%, up from last year’s 13%, and most of the reading took place on iPads. In the second quarter Barnes & Noble had a 14% share and this held steady since the fourth quarter of 2011. Interestingly, the number of readers using computers to read ebooks has dropped from 10% to 6%. The chart published in the article does not list Kobo and puts Sony at 1%.

Paul Biba (129 Posts)

is a retired corporate international lawyer who has worked in 53 countries. Since he is a very fast reader he came to ebooks out of self-defense in order to avoid carrying a suitcase of books on his travels around the world. An early ebook adopter, he has read on Palms, Pocket PCs and practically every device that has been out there. After being a frequent contributor to, the oldest ebook/epublishing blog on the net, Paul became TeleRead's Editor-in-Chief, a position he recently resigned. Send Paul an email to

  • Jim

    It should be clarified that this is just for the US and not reflective of the global numbers

  • igor29768

    Interesting statistic. I believe that outside of the USA, Kobo is a comparably popular e-book reader.

  • Ingeborg Rodarte

    my favorite source for ebooks is the site , they all I need, from travel guides to career guides and useful textbooks and they are all for FREE! who wouldn’t love that?!