Kobo is planning on launching a Valentine’s Day promotion for its five inch Mini e-Reader. It is slatted to begin on January 25th and run to February 14th 2013. Patrons will be able to pick up this device for $59.99 and also get a free snapback case in the color of their choice.
This promotion surfaced in a memo released by Kobo, by way of Ingram to Indie bookstores participating in the American Booksellers Association. Kobo will reimburse stores $20 for every Kobo Mini unit sold during the promotional period and $12 per free snapback given away with the specially priced Mini during the promotion period. If you are an ABA store looking to take advantage of this new promotion, you can get marketing materials and all of the data HERE.
The Kobo Mini is a very solid e-reader, with WIFI access and the ability to buy books right on the device. Many customers lament that a five inch screen is simply too small to read on. Major retailers (most notably Chapters/Indigo) in the last few weeks have been giving the Kobo Mini away with the purchase of the ARC tablet.