Mondadori Group and Kobo to bring eReaders to ItalyBy
Kobo and the Mondadori Group are bringing eBooks and e-Readers to Italy this fall. Readers can find and purchase from a catalogue of more than 4,000 eBooks from Edizioni Mondadori, Edizioni Piemme, Einaudi, Sperling & Kupfer, Electa, and Harlequin and other several publishing houses, with a total of over 30,000 eBooks in Italian.
The new partnership between Kobo and Mandadori is a match made in heaven. Mondadori produces Italy’s largest network of editorial products in the country and owns one of the biggest Italian online media stores, with a catalog of over nine million products. This network includes books and eBooks from the most important Italian and international publishers, films, music, games, and gift ideas, and provides the ideal platform to bring Kobo’s leading eReading solution to the Italian consumer.
The Kobo Touch e-Reader will be the first device launched in Italy and will have customized firmware that will provide the entire interface into a localized version. Reading awards, menus and the entire store experience will be available in Italian. Mondadori owns over 628 bookstores in Italy and will provide an avenue for the devices to be sold in a retail setting.