Qualcomm talks about future of Mirasol based screen technologyBy
During the e-Readers 20111 Conference in San Francisco we met with Cheryl Goodman, a self-proclaimed surfer girl from San Jose! Cheryl is the Senior Director of Publisher Relations at Qualcomm. In this role she is responsible for forging connections in the publishing industry. Primarily she is trying to secure content for a new breed of Mirasol based technologies.
She gave an overview of what Qualcomm was doing with Mirasol based screen technology and gave a general overview of what it is all about. She went on to give us some great indications on how it looks on e-readers and tablets! She finished with giving us a timeline on when the first Mirasol based devices are going to hit the market in 2011.
Americans Love E-Readers which creates a global trend
• Distinct markets for e-readers, tablets – Just as Video didn’t kill TV, tablets won’t kill e-readers
• US adult e-reader purchases doubled (Pew) – a trend that is projected to continue.
• All devices will be connected, content is key but publishers must retrofit to the new medium and manage the sustainable of their strategic digital bets ( apps development, revenue sharing with digital partners with broad channels)
• It’s a Reading Revolution! Digital Books sale are up
%60 says the Korea Publisher Association – reconfirming
the global trend.