The Kobo Touch Launches in Brazil

Kobo has just announced that it has entered the Brazilian market with retail partner Livraria Cultura. The Kobo Touch will be the first e-reader to hit the bookshops in early December and you can pre-order it starting today.

The Kobo Touch will cost around R$399, which is $199 US. The high cost is mainly attributed to the import fees and local taxes. It might seem a bit expensive by North American standards, but the market in Brazil can support it. There isn’t much competition there right now and 70% of customers are unfamiliar with the ebook concept.

Livraria Cultura currently runs over 14 stores in Brazil, selling 330,000 ebooks directly. The company will continue to run its own ebook store, but will also promote Kobo. Currently, Kobo only offers 15,000 ebooks in Portuguese and may only see sales on the hardware level. Retail distribution and visibility is key into opening new markets and was partly the reason Kobo products did so well in Canada.

Michael Kozlowski (5215 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send an email to

  • Silvio Britto

    Well, i’m from Brazil, the cost is high majorly because our businnessmen are used to high profits in a short range of time. the 2011 model (Kobo Touch) should cost r$300,00 and will still be profitfull, but their greed is higher. this is bad for the market and good for Amazon, that should open in Brazil soon

  • Luciana

    I live in Brazil and I must say that Brazil’s costumers usually can’t afford that price. E-readers won’t reach even half the population because only a small percent will be able to buy it. It makes me sad, e-readers were supposed to make it easier to people read more, but in my country it won’t make much difference. Paper books usually are really expensive and it won’t be different with the e-books. It’s easier to our authorities let the crowd remain stupid and so we can never see that they rob us. It’s really really sad. :(

  • Good E-Reader

     Yeah, if the older kobo touch model costs this much, i wonder how much the Kobo Glo will cost! More then likely double!

  • Silvio Britto

    I think the same, everybody knows this, less our government

  • Silvio Britto

    how could this become any kind of success? probably (i’m pretty sure about) the Kobo Glo will cost between R$ 500 (in a better Brazil) – 600 (sounds like real Brazil), in dollars it will be U$ 250-300!!! absurd. the major population here barely reads magazines. and you find crappy tablets here by the equivalent to U$200-250.  

  • Luciana

     And there’s nothing we can do, we don’t have a nacional product to substitute it so we have to pay twice they cost in other countries, most because of taxes, and we don’t see this money going to anywhere.

  • Disgruntled Brazilian

    I’m happy to inform Kobo Glo ended up costing R$ 399, in spite of the previous gloomy remarks. I am Brazilian, I live in Brazil, and I take issue with people blaming everything (even the price of e-readers) on the government. Sure, the government is rotten, but so what? We have been electing officials directly at all levels for almost 30 years now, so what does that say about Brazilians? During these years, we’ve run the gamut, electing everything from right-wingers to liberals to hardened leftists, and nothing has changed that much. Bad government is as much a consequence as a cause. The truth is, the Brazilians who complain the most are all middle-to-upper-class, exactly the ones who aren’t above making a quick buck and/or getting ahead in life, even if it means cheating or treading on others, disregarding everything from ethics to social responsibility to environmental issues, and when they complain about the corrupt and expensive government, it’s mainly out of jealousy. Besides, Brazilians in general were never fond of reading before e-readers, so why should change start now? Gimme a break.