zuuka, iStoryTime at Digital Book WorldBy
GoodEReader is on location at the 2012 Digital Book World conference in New York and this year’s event is a veritable who’s who of industry experts. Much of the discussion at this year’s event has focused on children’s digital content, for everything from entertaining interactive ebooks to educational content in digital textbooks, especially in light of Apple’s recent announcement concerning educational materials.
Graham Farrar, one of the founders of iStoryTime, spoke to GoodEReader about the exciting innovations that the public can expect for children’s content, as well as about zuuka and iStoryTime receiving a coveted Publishing Innovation Award for children’s content for its groundbreaking title, Five Little Pumpkins. That ebook was the first such title developed with Apple to use the ePub standard while still incorporating all of the interactivity features that the children’s ebook publisher is well-known for.
Farrar spoke about what it is that children are looking for in this type of content, as well as what the parent-consumers want. The younger readers respond favorably to the interactivity, such as bonus games, touch-screen coloring book applications, and the imagery from their favorite characters; the adults who ultimately purchase the content for their children are primarily interested in quality content that they feel confident in giving to their children, as well as the value of the content at that price point.