Apple’s iPad pricing strategy might be the game changer in tablet raceBy
Next generation tablets from Apple are expected to follow the same pricing regime as it had set up for its present set of tablets. This is as per speculation by market watchers who fix the price for the to-be tablets at USD 499. They have also speculated that the present iPad 2 tablets would have a drop in price to USD 399. There is however a factor that may change this whole pricing reality — if the next gen iPad would be coming in two variants as Digitimes have reported and the iPad 2 is still continued, then we might get to see a three tier approach from Apple.
The two variants would be for the high end and mid range each. The tablets would be coming with A6 processors and the difference between the high end and mid range being the screen resolution. The high end iPad is likely to have a resolution of 2084 x 1536 while the mid range iPad can be seen sporting a resolution of 1024 x 768 pixel.
Many of Apple’s competitors, and that too successful ones at that, have their products ranging between USD 199 to 399. Under such a scenario, if Apple has its tablets priced between USD 299 to 349 to 399, others might well have to rethink their survival strategies all over again. Keeping prices low has been one method that many tablet makers like Amazon, Kobo, Barnes & Noble and so on had adopted to co-exist with the iPad and if Apple decides to drop down to the price range that tablets such as the Kindle Fire, Kobo Vox or the Nook Tablet operate in, then we might be on the verge of a new shakeout in the tablet segment.