Consumer’s “Most Desirable” Tablet Is the Apple iPadBy
A survey of consumer preference for new tablet purchases has found the Apple iPad to be the most preferred choice for nearly half of those who intend to buy a new tablet device in the near future. Of the 506 consumers polled by the Yankee Group, 47 percent seemed absolutely sure what their next tablet purchase will be—an iPad. Amazon’s Kindle Fire came in at a distant second with just 7 percent willing to part with their money for an Amazon tablet, while Samsung made up the third slot with 6 percent. What really paints a grim picture for Apple’s competitors is that none could make it past the double figure mark. Asus, Motorola, Acer, Microsoft, and Google all scored just 1 percent. Surprisingly, BlackBerry fared slightly better at 2 percent, even though the company has ruled out any new tablet adventures in the near future. Sony and Dell also scored 2 percent, while HP (who released a very budget Android tablet) managed to evoke the interest of 3 percent of the respondents. A sizeable 23 percent have stated they are still making up their mind on which tablet to buy next, which means it could go to any of the competitors mentioned above. In other worlds, the actual sales figures could be vastly different than what the above results show. While the supremacy of the iPad does seem unshakable at the moment, the ultimate sales report of the others may not be as bad as it seems.