The impending demise of Google Reader has left a fertile breeding ground for other companies to sprout. While Feedly has already made the start as an alternative to the Google Reader service, there is a lot of room for others to flourish as well. Curata is one such company that is hoping to cash in on the situation and has picked up a niche area of news for business users. In fact, Curata is of the opinion that Google Reader’s demise will not only open up a window of opportunity for others in this field but will also lead to some much needed innovation the way news feeds operate, something that Google’s all encompassing presence in the field has been hindering. So how does Curata aim to be different in the quickly growing RSS feed segment?
Curata believes its long association with the business sector (where it has been providing curation services for the past few years) already provides it with the head-start needed to be seen as a reliable source of online news feeds for those whose livelihood depends on it. The Curata Reader has already been doing what the Google Reader does, and intends to outdo it with what it calls “Natural Language Processing technology.” This, the company hopes, will let them provide a more customized and personalized news feed that suits a user’s requirements. Curata believes its ability to specific deliver news is most relevant to a user, rather than providing customers will an overwhelming amount of random news feeds. That is what Curata says will set it apart from the others.