New York Times’ Experimental HTML5 iPad App LaunchedBy
New York Times has come up with its own HTML 5 web app for the iPad in a move that makes the publication’s iOS app redundant. However, it is unlikely to pull the plug on its iOS app anytime soon as things are still in experimental stages for the newspaper.
“Our subscribers have told us they are interested in trying new ways of reading The Times across a variety of platforms,” Denise Warren, New York Times Media Group chief advertising officer and general manager of NYTimes.com, said in a statement. “We are working constantly to develop new products that distribute our content in innovative ways, and this Web-based app is just one example of that.”
iPad users will be able to install the NYTimes Web App by visiting App.NYTimes.com via the iPad’s Safari browser. The app draws its content from the Times website and presents the articles under various headings such as Times Wire, All Sections, Today’s Paper, and Trending. Times Wire will showcase the latest multimedia and news stories from NYTimes.com while Trending features the top 25 stories that were shared on Twitter during the past hour. Similarly, All Sections will present the entire Times coverage while Today’s Paper will allow users to read the paper as they would the real print edition.
Also, with the launch of an HTML 5 app, New York Times has followed the trend that was first started by Financial Times when it designed its own HTML 5 app to work around Apple’s new in-app subscription rates that entitled the company to cut off 30 percent of all in-app purchases made via an iOS app. With their own HTML 5 app, the publications also retained complete control over their subscriber data which otherwise wasn’t possible to the extent that the publishers would want. Another inherent advantage with a HTML 5 app is that it allows the developer to target audiences irrespective of the device being used, since any modern browser can decipher HTML 5. Hit the press release below for more info.
“Lincoln’s sponsorship of our new Web App demonstrates a deepening of our relationship with them, which blossomed last year with their sponsorship of our digital subscription model launch,” said Ms. Warren.
Lincoln is the official launch sponsor of The NYTimes Web App.
The app also features new swipe-friendly navigation for an easy reading experience, as well as optimized designs for both portrait and landscape modes.
4. All Sections: The full breadth of Times coverage, from breaking news, to video and photography.
3. Today’s Paper: In this reading format, users can browse the app like they would the newspaper, with sections organized under print topic headings.
2. Times Wire: A continuous, reverse chronological feed of the latest articles, videos and slide shows published on NYTimes.com.
1. Trending: The Trending section lists the top 25 trending Times articles on Twitter from the past hour. This section functions in conjunction with Cascade, a proprietary data visualization tool developed by The Times Company’s Research & Development group, which monitors the sharing of content on Twitter.
The Web App boasts several unique features, including four ways to read and discover The Times:
“Our subscribers have told us they are interested in trying new ways of reading The Times across a variety of platforms,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group, and general manager, NYTimes.com. “We are working constantly to develop new products that distribute our content in innovative ways, and this Web-based app is just one example of that.”
The app is available exclusively to digital subscribers to NYTimes.com with tablet access, which includes the Web + Tablet and All Digital Access packages. It is also available to home delivery subscribers who link their account for digital access. Subscribers are encouraged to send feedback about their experience with the app.
“Our subscribers have told us they are interested in trying new ways of reading The Times across a variety of platforms”
he New York Times today launched a new experimental Web App for iPad (App.NYTimes.com) built in HTML5 and formatted for optimal reading on the iPad.
The New York Times Launches HTML5 Web App for iPad