Pressreader

Archive for pressreader

rp_online_news-better-option.jpg
Newspapers around the country have been in a steady decline over the past few years, a decline that arguably began with nightly news coverage as more and more households bought a television. In essence, a daily newspaper prints yesterday’s news, which is then read at the end of the work day, making it nearly two days old.

Internet news access–most of it free above the cost of internet service, which consumers pay for already–provides up-to-the-minute headline news literally at the readers fingertips, even if it isn’t always unbiased or wholly accurate.

But newspapers, especially the once-family owned papers, provided a valuable service that internet news rarely offers, and that is in-depth local coverage. Unless a particular incident is noteworthy enough to garner national coverage, it can be completely ignored by the media.

Digital newspapers, on the other hand, have the ability to revive not only the coverage that local newspapers once provided, but also to rejuvenate the true journalism that took place on the local events level. In looking back through the nation’s history, a lot of social good came out of local reporters uncovering the real story; that’s not a service that the public can take lightly.

According to an article for Bloomberg, Cerberus Capital Management LP has a plan in the motion to purchase Digital First Media Inc., which owns some regional news outlets like the San Jose Mercury News and the Denver Post. This deal would expand the digital reach of these papers and allow a broader audience of readers who have some form of tie to the region–former residents, or readers whose parents still live in Denver, for example–to continue to benefit from the serious journalism that takes place in those regions.

Once deals like this take place and broader digital publishing options open up for newspapers, digital newspaper and magazines subscription providers are able to step in with a quality, easy to use app that allows consumers to access a wide variety of content that they otherwise never would have found.

russia-travel
The publishing industry has extolled the virtues of digital publishing–less waste, lower transport and delivery costs, a reduced carbon footprint–especially where periodicals are concerned, but there is more to delivering e-content in the form of newspapers and magazines than simply browsing through a magazine while you wait for the train.

New data on travel, specifically the numbers that pertain to business travel, may provide a correlation between the increase in individual trips and the steady increase in popularity of digital newspaper and magazine apps. Numbers from the Travel Industry Association of America indicate that:

  • 3% of business travelers travel outside of the U.S.
  • 47% of business travelers reported that their last trip was to attend a meeting, trade show, or convention, as opposed to other activities, such as consulting or making a sales call.
  • The average business trip lasts 3.3 nights.
  • 20% of business travelers report that they combined work and vacation on their last trip.
  • There were 43,900,000 individuals who traveled on business in 1998 — or one out of every five American adults.
  • The average business traveler is 42 years old.
  • 60% of business travelers are men.
  • The average business traveler takes 5.4 trips each year.
  • The average business traveler earns an annual salary of $76,100.
  • In the 1990’s, there were an average of 200,000,000 business trips taken per year.
  • With 25% of business travelers visiting the South Atlantic region of the U.S., it is the most common destination.

With so much travel taking place in far flung destinations when the individual is required to travel, one of the small comforts that airports and hotels have been able to offer is access to internet connectivity and digital magazines and newspapers. This allows the business traveler to connect to content and news from back home, rather than experience the sense of relief from getting away from it all, as when on vacation.

“With todays’ competitive hospitality industry, retention is usually a result of high guest satisfaction,” explains the logic behind digital amenities as offered by digital content app PressReader. “Value added guest amenities, like PressReader, give hoteliers an ideal solution to gain a competitive edge in the market resulting in higher guest satisfaction and repeat visits. With a library of over 2,000 same-day digital newspapers and magazines including the Washington Post, Elle Magazine, Business Traveler, The Globe and Mail and Le Monde, PressReader is a cost-effective luxury amenity that leisure and business travelers alike would appreciate.”

digital-magazine

Internet news devotees have had to become very selective about the articles they read due to the abundance of available content, which has led many to adopt dedicated digital platforms that only display news from sources they choose. Apps like PressReader and Newsbeat have stepped up to fill the gap, and offer customizable options for current news, including region-specific content and categorical selection. Digital newspapers and magazines have also grown in popularity, possibly in relation to the unreliable options flooding social media; OverDrive reported on its growth of digital content yesterday, citing the convenience of access to news through public library portals as a chief patron service.

One platform in particular, Press Reader, released a new video that explains its all-you-can-read digital news model, as well as its emergence as a leading provider of digital newspapers and magazines to the all-important library sector.

Press Reader bills itself to users as a premium content provider, meaning its not the same old headlines that are available scattered across news blogs. This has helped the crucial lending market make a trusted choice in subscribing for their patrons to access digital content.

virgin-hotels
Well-lit vanity mirrors? Shower benches for leg shaving? Kinder lighting in the corridors? Why not?

Some critics of Virgin Group Ltd., the chain of entertainment and service industry offerings owned by billionaire Richard Branson, have scoffed at the corporation’s latest attempt to win over a key demographic with its new hospitality chain, Virgin Hotels. The luxury hotel chain is making a concerted effort to meet the needs of the growing numbers of female business travelers, but it’s not just makeup mirrors and smooth legs.

One key feature of this hotel chain is a divided room that allows the guest to accept deliveries like room service or luggage service through the main room door, while staying locked behind a second door with a peep hole. Corridor lighting has been enhanced to ensure that there are no dark corners for someone to lurk in. Of course, there are the less intimidating amenities like larger closets to accommodate business travelers’ suits and dresses, helping to ensure that the purpose of the trip comes off as stylishly as possible.

While some news sources have openly stated that female guests have no need of these extra features because “they’ve done okay without leg-shaving benches thus far,” Virgin’s founder sees it a little differently, considering the numbers of women who travel for business, not just for vacation.

According to the Wall Street Journal, “Virgin determined early on that appealing to female business travelers was part of that approach. Company executives cited a 2011 report from the Center for Hospitality Research at Cornell University that highlighted the market opportunity: While females accounted for only a quarter of business travelers in 1991, they now comprise about half.”

It may seem gimmicky to some, but in a crowded hospitality industry, hotel chains are working overtime to meet the needs of guests in a way that make them stand out. Anyone can offer a bed, a bath, and a bagel in the lobby each morning, but companies are actively working to provide features that make travelers choose their accommodations based on features like wifi that remembers you from your last visit, free digital newspapers and magazines through apps like PressReader, the ability to read the news from “back home” while traveling, and more.

Digital-Concierge2

When consumers and experts alike think of the travel industry, transportation giants usually come to mind. But what savvy industry watchers are learning is that transportation is only one small part of the equation. Accommodations providers are driving the real shift in the travel industry, and of those, it’s the smaller companies and startups that are generating actual change.

Accommodations used to refer to the hotel sector, and in some regards, the vacation rental side of business. But the booming privately owned homeshare concept is getting a lot of consumer attention and edging in on the market share for accommodations, largely due to digital and tech amenities that hotels and rental condos—and now homeshares—have to offer.

There’s been a shift in how the hospitality industry handles consumer engagement. With the move to things like mobile apps, online booking and check-in, and even a catalog of hundreds of titles to choose from for the typical guest newspaper that now appears seamlessly each morning on a guest’s mobile device, today’s traveler expects not only convenience and price, but a greater level of affordability and value thanks to the self-service, digital concepts.

A newly launched magazine that tracks the hospitality industry, Megatrends Shaping Travel In 2015 takes a closer look at how consumers are responding to what the travel and hospitality sectors have to offer in the digital age. One of the chief findings of the publication from Skift if that whole new levels of connectivity and convenience have become the norm. The days of cable-based ethernet connections in hotel rooms or paying a premium for in-room wifi are gone, even if not all hotel and rental chains have adapted. Travelers are no longer content with a complimentary print copy of USA Today thrown on the lobby desk in the morning, and instead of booking their stays with hotels that can offer local news, but also the news from back home while guests are away.

“As consumers become self-serve and mobile-dependent, new models and approaches to both customer relations and local discovery are emerging, and hospitality is the big crucible where all of this is playing out,” says Rafat Ali of Skift. “We see this at every touchpoint in the hospitality industry: From how hotels are building direct links to customers in digital, to how customer service is being rethought through social and mobile tools. Within the confines of a property we see this in how hotels are redoing lobbies and how customers check in, as well as everything about the customer experience inside a hotel room, entertainment inside the hotel, and food & beverage offerings, too. Brands are also questioning customer interaction pre-, during and post-trip, as they examine and rebuild it in new ways.”

Comments (0)

unnamed

PressReader has updated their official Android app for support for their brand new hotspot mapping system. It basically allows you to ride a companies wireless internet connection to download free magazines and newspapers.

Pressreader markets their hotspot solution to hotels, cafes, corporations and retail stores. It basically allows anyone with a tablet or smartphone to download a magazines and newspapers from a library of more than 3,500 full-content publications from 100+ countries in 60+ languages.

You need to download the latest version of the PressReader app for Android from Google Play or the Good e-Reader App Store. Once you have reigstered an account just open up your tablet or smartphone in one of their designated WiFi zones called PressReader HotSpots for instant access to any newspaper or magazine. To find one near you, just open up the PressReader HotSpot Map from the app navigation menu.

Why do companies signup to give paid visitors or the general public access to free content? The main reason is because it brings people in the doors. Hotels often add this service has an amenity to the guests, instead of getting whatever local paper left outside your door, you can read anyone you want, including your own paper from whatever city you are originate from. A cafe may use it as a sirens call of allure to the business lunch crowd, that wants to be able to read  on their break.

800x843xmagazines.jpg.pagespeed.ic.Lv2RwC3UgY

A number of years ago when the iPad became popular, the digital magazine scene was bright and vibrant. A number of companies were leading the download charts and inclusive apps that gave you access to hundreds of publications became standard.  When Apple unveiled their Newsstand, companies started developing their own apps to offer unique experiences. Instead of relying on companies like Zinio for distribution, they decided to do it themselves. One of the last magazine companies still standing is PressReader and they just hit a major milestone.

PressReader has just announced that they have they have attained 1,000 magazines.  Condé Nast International France has joined PressReader, adding favorite titles – including Vanity Fair, Vogue, GQ and Glamour – to their growing list of  top publications like T3, Martha Stewart Living, Men’s Health, Inside Golf, Elle Italia and many more.

In terms of digital magazine distribution, PressReader does things a little bit differently than their competition. On the consumer level they sell a subscription package that gives customers access to over 3,500 newspapers and magazines from 100 countries in 80 different languages.  Instead of paying per issue, you can basically read and download as much as you want for a low monthly price. The company also leverages their portfolio directly to libraries, airlines, cruise ships and hotels.

Most of the digital players still in the game normally use proxy services when they market their treasure trove of content to libraries or other sectors. Zinio for example deals with Recorded Books to market their content to libraries, whereas Next Issue and Magzter simply focuses on consumers and not B2B.

I think the one thing PressReader has done really well is establish a strong branding message, no matter what space they are selling magazines and newspapers in. They do everything themselves, without having to lean on 3rd parties to do the marketing for them.

Comments (2)

evergreen_container_vessel_cargo_ship_wallpaper-other

The Maritime industry is not the first thing you would think of when the conversation of digital books and newspapers comes up. There are over 70,000 cruise, cargo, oil rigs and military vessels in operation globally. The vast majority of staff that keep these operations running properly are workers from the Philippines, Malaysia, Russia and India. Many of the corporations that bankroll everything are putting a new emphasis on crew welfare and retention by investing in digital.

Commercial vessels really need to keep their crew entertained so they don’t jump ship to the competition. Companies spend a lot of money training them and are heavily invested in keeping them happy. Sadly, in a world full of streaming movies and audio services, it doesn’t work when it comes to being entertained on the high seas. If the crew wants to download small bits of content they have to insure their parent company is dealing with satellite internet providers such as VSAT and IMTECH. Internet access is purchased in blocks, where ships have very specific limits on how much data is available. In order to download eBooks, magazines or newspapers they have to be accessed in off-peak hours, when the internet is more reliable and not congested. Satellite obviously, is not indicative to downloading lots of content and new companies are meeting the challenge with innovative solutions.

If you are a crewman on a military submarine or apart of the US Air Force, your options to access leisure content is severely hampered. Internet access is certainly not the norm, due to security concerns, which traditionally made reading eBooks unfeasible. This has prompted the US Navy and Air Face to partner with Findaway World for the NERD and Aero e-Readers. The devices are shipped out with hundreds of eBooks and audiobook titles. There is no USB port or wireless internet access, so they are about as locked down as you can get.

The US Navy also has established ties with Overdrive since 2007 for their Knowledge Online initiative. There is currently 400 titles, with heavy emphasis on foreign language and graphic novels. Foreign language learning audio books are consistently one of the highest circulating subjects in the Navy’s collection, and the addition of eBooks in more than 10 languages was highly anticipated. Popular graphic novels, such as “The Time Machine” from Stone Arch books, and best-selling “Dummies” books for investing, grant writing, and small business, are also available to download.

Vancouver based PressReader currently has a catalog of over 3,000 newspapers and magazines. They have developed a new offline system that will allow vessels to download content in non-peak hours and distribute it to smartphones and tablets via a shipwide WIFI network. Maritime companies are starting to select publications that are relevant to the nationalities of their workers and getting the top three or four titles from those countries. This would allow a boatswain from the Philippines to get free access to the Manila Times, UNO Magazine, and Daily Inquirer to read at their leisure. Providing perks like free newspapers and magazines gives workers and officers a taste of home, without having to spend any of their own money, its the corporate cash after all that pays for it.

Getting your staff to read safety guides, regulations, weather reports and orientation information is a trial and tribulation. The print editions are often destroyed in the heat and humidity or easily get lost. This has given digital distribution a new emphasis, and PressReader Offline supports the ability for companies to upload their documents in PDF form, to be downloaded to tablets and phones on-demand.

The entire commercial maritime industry and military is trying to take advantage of the digital revolution. Crew are normally aboard for months at a time and things can get rather tedious. Can you imagine if you had the same 100 song playlist on repeat for months at a time? No matter how cool it is, it gets redundant. This is why everyone is turning to e-Books, digital magazines and newspapers to break the tedium.

Comments (3)

hotspot_map_jpg_pagespeed_ce__wCw8ig0YcX

PressReader is the largest digital newspaper and magazine system in the world and has millions of users. The company is making it easier for travelers to download the content they love, without having to use their data plan with the advent of the new Hotspot Mapping system.

There is some big benefits to this new hotspot program for travelers. They can choose a hotel  based on which of them give free complimentary access away. This is useful if they want to read their favorite local paper, even if they are thousand of miles away. In addition, locals can connect up to the hotspot and download free publications using the free PressReader app for Android or iOS. Unlike videos, once the content is downloaded to your device, you can read it beyond the hotspot.

PressReader outlined how their service works in an email to Good e-Reader “The PressReader HotSpots allow users to gain complimentary access to our product while they are connected a location’s WiFi, which is excellent value for them because they are able to access a service that typically costs $29.95 a month as a consumer. The value for businesses is that they can use it as a marketing tool to attract visitors to their location and encourage them to stay longer. They really don’t have much to do with data costs, though – it’s not WiFi access we’re showing on the map, it’s sponsored PressReader access.”

Comments (1)

Golden Trump

Trump Hotels has announced they are scaling back leaving newspapers outside guests rooms every morning. The company intends on making them exclusively available by request only and will be moving forwards digital distribution.

PressReader and Trump Hotels have come to an agreement to have digital newspapers available to their guests. The New York Times, The Wall Street Journal and 2,500 other publications are currently available. 

To access the service, guests can connect their personal laptop, tablet or smartphone to the hotel’s Wi-Fi network and go to PressReader.com or launch the PressReader mobile app for phones and tablets. Users can then download the full edition of their selected title and even continue to read it after departing the hotel.

Comments (0)

IMG_0084

The largest digital newspaper distributor PressReader has just updated their flagship app for the iPad and iPhone. The new update brings hundreds of top stories that you can read for free without having to to subscribe. The interface has also been redesigned with a swipeable carousel filled with popular titles based on your country and easy access to digital magazines.

PressReader used to be known as NewsPaperDirect and recently underwent a dramatic rebranding process. The company has been investing a copious amount of time and energy on their web-presence and now we are starting to see their line of apps getting new functionality. PressReader have always put an emphasis on newspapers, but with their app update they have magazines right on the home screen now. They currently have over 600 domestic and international editions to subscribe to and over 2000 newspapers from every major country in the world.

The new app is very intuitive and gives users three full downloads of any newspaper they want to checkout. Unlike most newspapers you find online in the Amazon App Store or the Apple Newsstand, PressReader gives you a full replica edition. This insures that you will have local advertisements, classifieds and a preserved layout that is true to the physical copy. When you open a title you can click on the headlines and get a very e-reader friendly version of the story. You can enhance the size of the font or change it entirely, which appeals to people who have vision problems.

IMG_0083

The new Home Feed allows readers to select the country they want to pull major news stories from and customize their own experience. It automatically detect your geographic location but you can manually select most countries. The content is pulled from important publications such as the New York Times, Daily Mail, Wall Street Journal, Guardian, The Telegraph and many more. One of the things I like about it, is the international flavor in the featured news items.

By default, the news service pulls all sorts of stories from the thousands of newspapers in which the articles derive. You can refine your tastes and just look at Business, Entertainment, Sports, Editorial, and Readers Choice.

I think this app update has been a longtime in the making. Seldom when you download an update on iOS do you expect a totally new unique experience. Every aspect of the UI has been tweaked and there are a ton of free content now to check out.

Comments (29)

EDGE_228_Cover_Full-1-

PressReader is the leading player in the digital newspaper space with thousands of international editions available on a all you can read basis. The company is not that well known in the magazine space, with only a few hundred in their portfolio. Today, PressReader has signed a deal with UK based Future to incorporate over 50 new titles into their library.

Future won Digital Publisher of the year in the UK for 2013 and has a number of great properties. Some of the most notable include PC Gamer, T3, and Edge Magazine, which have a massive subscriber base. By joining the PressReader network, Future will benefit from the additional international exposure through PressReader’s established global business channels that include over 15,000 hotels, libraries, airlines, airport lounges and cruise ships from around the world.

“We are excited to partner with such a well-respected international media brand as Future Publishing Limited and to be able to offer our readers an expanded collection of special interest content.” said Nikolay Malyarov, chief content officer for PressReader. “Because of our rapid expansion into new markets and business verticals, we are focused on diversifying our content and growing our selection of magazines and newspapers to attract a wider audience with a variety of interests.”

Comments (0)

Untitled-1

PressReader has unveiled a new service on their main website that gives readers news from around the world. Basically, what it does is pull content from every major newspaper in the PressReader network and gives readers the ability to read headlines and then pull up a feature story.  It is a new way for people on the go to read bite sized news snippets and the responsive design can be viewed on tablets, phones and computers.

The News section on PressReader.com allows readers to select the country they want to pull major news stories from and customize their own experience. By default, it is automatically detect your geographic location, such as the USA and contributing newspapers would include; New York Times, Daily Mail, Wall Street Journal, Guardian, The Telegraph and many more. One of the things I like about it, is the international flavor in the featured news items.

By default, the news service pulls all sorts of stories from the thousands of newspapers in which the articles derive. You can refine your tastes and just look at Business, Entertainment, Sports, Editorial, and Readers Choice.

One of the more compelling aspects of the unlimited news service is the responsive design. It looks good on smartphones and tablets, mainly because it optimizes itself to whatever screen you are using. If you are finding the text is too small, there are options to increase it and also change the font-type. If you speak a different language the papers can be auto translated on the fly, which is quite handy.

PressReader is going to be implementing this web-only service into their main PressReader Newspaper app in March. The company is betting big on curated content, which is free, in a bid to get more people using their subscription based service.


Comments (1)