For the upcoming holiday season, Scholastic is making the gift-giving experience even more streamlined for busy parents. In addition to highlighting the recipients of the 2014 Gold Star Toy Awards in an upcoming edition of its magazine, the creators of the issue have made the magazine "shoppable" in conjunction with ShopAdvisor and Digimarc.“This holiday season, we are … [Read more...] about Scholastic Releases “Shoppable” Magazine
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Scholastic Book Fairs Go Mobile with New App
Many readers have fond memories of Scholastic Book Fair time when they were in school, getting the chance to browse new books and discover a new character, series, or author. But the world's largest publisher of children's books and content is bringing the book fair to mobile devices, thanks to its free app that lets young readers find out even more information about the … [Read more...] about Scholastic Book Fairs Go Mobile with New App
Scholastic Talks Children’s Publishing and Digital Content at Frankfurt Book Fair
One of the great paradoxes of digital publishing and children's content is that children and teens were the demographics who were at one point the least likely to consume digital content. Whether over the original concerns from parents of expensive device damage and enhanced ebooks being likened to video games, or the young adults' own feedback that reading was for paper, … [Read more...] about Scholastic Talks Children’s Publishing and Digital Content at Frankfurt Book Fair
Children’s Book Illustrators and Scholastic Come Together to Promote Reading
Award-winning illustrators of some of the best known children's book series have come together with Scholastic to support a new literacy initiative, "Read Every Day. Lead a Better Life." Thirteen illustrators each made their own artistic representations of Scholastic's theme, all focused on the love of reading.“This year’s Read Every Day artwork exemplifies the joys and … [Read more...] about Children’s Book Illustrators and Scholastic Come Together to Promote Reading
Reach Out and Read Earns LOC Prize, Receives One Million Books from Scholastic
At this weekend's National Book Festival, hosted by the Library of Congress, book distribution and reading awareness organization Reach Out and Read was presented with the David M. Rubenstein Prize for the charity's work to combat illiteracy, especially among low-income and underserved demographics of children. In addition the $150,000 prize, Reach Out and Read had a new … [Read more...] about Reach Out and Read Earns LOC Prize, Receives One Million Books from Scholastic
Children and Audiobooks: Clear Educational, Enjoyment Benefits
When ebooks first evolved into the digital editions that readers consume today, children were often left out of the mix. Parents weren't eager to put expensive devices into the hands of young readers, and a cycle ensued as publishers didn't create an abundance of content in the children's publishing sphere. Now that the original stigma against children's ebooks is dissolving, … [Read more...] about Children and Audiobooks: Clear Educational, Enjoyment Benefits
Summer Poses Opportunities for More Reading
One of the chief concerns US educators have about the summer holidays is the potential for a reversal of the gains students made throughout the school year. When the study habits and learning choices students make during the school year aren't emphasized during those months of "down time," the end result is that schools often have to spend the first month of the new school year … [Read more...] about Summer Poses Opportunities for More Reading
Storia Adds Titles from Little, Brown Books for Young Readers
Scholastic, Inc.'s interactive e-reading application Storia has been a godsend for teachers and learners across the country. By maintaining compatibility with nearly any device that a teacher could potentially use in the classroom--whether it is a mobile device or PC--educators are able to bring Scholastic high-quality, vetted content to their learning environments through the … [Read more...] about Storia Adds Titles from Little, Brown Books for Young Readers
Scholastic’s Storia to Feature Non-Fiction Title for Kids
Scholastic's teacher-favorited ereading app Storia, designed for use on tablets, PCs, mobile devices, and more, contains thousands of titles for readers of all ages, but now will feature something that is sure to earn even greater teacher approval: non-fiction titles from UK-based publisher Arcturus.Why would non-fiction digital titles be so newsworthy? Because the highly … [Read more...] about Scholastic’s Storia to Feature Non-Fiction Title for Kids
Children’s Digital Content a Major Focus at DBW 2013
Some of the major focus of this year's Digital Book World conference has surrounded children's content in digital publishing. Once relegated to cute video game-like app books, children's publishers are now at the forefront of attention.Several fully attended pre-event presentations and event panels were scheduled throughout the conference, including one in which … [Read more...] about Children’s Digital Content a Major Focus at DBW 2013
The eBook Industry in 2012 and the Trends for Next Year
As 2012 comes close to ending, many companies will be compiling data from the past twelve months to evaluate the old year and prepare for the new one. Yesterday, NetGalley released its top picks from 2012, while today Scholastic announced what it believes to be the major trends in children's ebooks.Lindsay Rudnkickas of digital book preview site NetGalley issued the staff's … [Read more...] about The eBook Industry in 2012 and the Trends for Next Year
Storia Makes Another Donation of Books to Those in Need
Following the announcement this week that Scholastic will be donating one million books to schools and libraries whose collections were destroyed by Hurricane Sandy, Scholastic’s digital reading platform Storia will be making a similarly large donation, this time to encourage a love of reading at the holidays.In conjunction with The UPS Store and Toys for Tots, Storia will … [Read more...] about Storia Makes Another Donation of Books to Those in Need
Scholastic Aids Storm Recovery with Book Donations
The complete level of devastation to the northeast left by Hurricane Sandy still remains to be calculated in terms of dollar amounts, but new emotional losses are arising every day as the region and its displaced people begin to rebuild. One of the many impacted categories is the educational setting; with more than twenty schools in New York City alone still closed due to … [Read more...] about Scholastic Aids Storm Recovery with Book Donations
Can One Book Make a Difference?
When Harriet Beecher Stowe, author of Uncle Tom’s Cabin, was introduced to President Abraham Lincoln, the story goes that he shook her hand warmly, smiled, and said, “So, this is the little lady who started this great big war.”The power and potential of one book has been recognized for centuries. Mere possession of John Steinbeck’s The Moon is Down was a death-penalty … [Read more...] about Can One Book Make a Difference?