Kobo set to lead content providers for CES 2011 with Freescale Deal

[Michael Kozlowski]

Good E-Reader is live at CES and it is tablet mania here. Who better to lead the content distribution for new devices than Kobo? The company is poised to increase its scope by securing deals with Blackberry and Freescale’s new Smart Application Blueprint for Rapid Engineering (SABRE) for Tablets based on i.MX53 running Android. By including the Kobo eReading App, OEMs have a simple path to meeting customer expectations for a compelling tablet reading experience.

Many OEMs turn to Freescale to quickly assist them in manufacturing cost-efficient tablets that feature powerful performance and processing capabilities. By including the Kobo eReading App, OEMs now have a simple path towards meeting customer expectations for a compelling tablet reading experience. The Kobo eReading app will be demonstrated on the i.MX53 prototype in Freescale’s meeting space at the 2011 Consumer Electronics Show.

The new technology to be deminstrated today utilizes Freescale’s new reference design which uses the i.MX53 platform. This enriches the next generation of tablets through 1.2GHz of processing power, 1080P video output and 27 million triangles per second of graphics acceleration all driving a 10.1” 1366×760 LVDS Display with Capacitive Touch. Freescale’s new reference design is targeting availability Q1 2011.

“As the market-leading semiconductor vendor for eReaders and other smart mobile devices, Freescale is closely attuned to the needs of our OEM partners, who must bring to market not only a compelling device but also the right applications, backed by content that suits the tastes and preferences of their customers,” said Ken Obuszewski product marketing director for Freescale’s Multimedia Applications Division “Integrating Kobo’s exceptional eReading experience will help our OEM customers more easily compete and succeed in today’s competitive market.”