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22 posts
Is the Kindle really easier on the eyes or is it a marketing gimmick?
The Amazon Kindle is the world’s most popular e-reader and in all…
Amazon Marketing Services Open to All Authors…Sort Of
Amazon has rolled out a new offer for authors whose titles are…
Pokemon Go and the Book Marketing Angle
As Pokemon Go continues to take over social media and gamers’ lives–in…
Penguin Random House establish unified marketing group for libraries
Penguin Random House has announced that they have created a unified marketing…
Podcast – Nook Press, New e-Readers, e-Book News and Marketing Advice for Indie Authors
Welcome to another utterly compelling edition of the Good e-Reader Radio show,…
Amazon Starts Marketing a Kindle e-Reader Bundle for Kids
Amazon is experimenting with bundling by offering the Kindle Basic Touch with…
Will Publishers Start Adopting 3D Printed Book Covers as a Marketing Tool?
Publishers and retailers are always looking for new ways for a book to stand…
Overdrive Starts Marketing Digital Magazines and Newspapers to Libraries
Overdrive is getting into the digital magazine and newspaper business, which was…
Digital Magazines as Marketing, Information Tools
Most consumers may know of digital magazines for their information and entertainment…
Amazon Announces a New KDP Select Perk: Amazon Marketing Services
Authors who’ve enrolled their books in Amazon’s exclusive program KDP Select might…
Barnes and Noble Wins Marketing Award for Samsung 4 Nook Campaign
Barnes and Noble bet big when they decided to forgo hardware design…
HarperCollins Assists Indie Bookstores with Marketing Funds
HarperCollins Publishers today announced the HarperCollins Promotional Fund (HCPF), which will provide…
Apple to Put Marketing Future into Beats Jimmy Iovine
Apple is close to abandoning a 30 year relationship with TBWA/Media Arts Lab…
Marketing through Book Clubs and Paid Reviewers
Now that the world of self-publishing has become more commonplace and tools…
What Does It Take to Sell 100M eBooks? Smut and Marketing
It still makes headlines whenever a self-published author manages to sell one…
Ted Adams on Marketing Digital Comics to New Readers
The hobby and comic retailer site ICv2 has posted a three-part interview…
McGraw Hill Starts Marketing eBooks to Libraries
McGraw Hill announced today that they are drastically enhancing its ebook footprint…