The Amazon Kindle is the world's most popular e-reader and in all of their marketing material it says the display is easy on the eyes, allowing you to read for hours at a time. Amazon also mentions that reading in the dark on a Kindle is better than a smartphone or tablet. Is there any truth to this?The Amazon Kindle line of e-readers employ e-paper displays, made by E-Ink. … [Read more...] about Is the Kindle really easier on the eyes or is it a marketing gimmick?
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Amazon has rolled out a new offer for authors whose titles are published through the Kindle platform: Amazon Marketing Services. Basically, this is an additional layer of potential promotion that the retailer has given authors, letting them pay for per-click advertising on their self-published titles."Wait, Amazon's done that for ages. Why is this news?" Well, they've sort … [Read more...] about Amazon Marketing Services Open to All Authors…Sort Of
As Pokemon Go continues to take over social media and gamers' lives--in all the best ways, of course--industrious authors and booksellers alike have found ways to capitalize on the game's popularity and online clickability in order to entice new customers to give them a look.Some explanations for the game have compared Pokemon Go to geocaching, in that both activities rely … [Read more...] about Pokemon Go and the Book Marketing Angle
Penguin Random House has announced that they have created a unified marketing group that will deal with libraries. Company officials said that this move aimed at further strengthening its presence in the adult library market. “We will be ramping up our already extensive outreach efforts to libraries nationwide with our innovative marketing programs, as we align our two adult … [Read more...] about Penguin Random House establish unified marketing group for libraries
Welcome to another utterly compelling edition of the Good e-Reader Radio show, the only show in the world that documents e-readers and how the traditional publishing market is being disrupted by digital.Today on the show I talk about two new e-readers that just hit the market and both are sporting e-Ink Carta technology. You can get a sense on what Carta is, and how it … [Read more...] about Podcast – Nook Press, New e-Readers, e-Book News and Marketing Advice for Indie Authors
Amazon is experimenting with bundling by offering the Kindle Basic Touch with a kid friendly case and two year warranty against spills and drops. It is currently available for $99, which is a $39 savings from the normal price.Designed to help kids get excited about reading, the Bundle allows kids to easily take all of their books with them, wherever they might go this … [Read more...] about Amazon Starts Marketing a Kindle e-Reader Bundle for Kids
Publishers and retailers are always looking for new ways for a book to stand out in the crowd. Sometimes they employ well known designers and artists to something visually compelling with an anniversary edition or bookstores will sometimes employ small motifs for bestsellers such as 50 Shades of Grey. This is all going to change with the advent of 3D printing technology.In … [Read more...] about Will Publishers Start Adopting 3D Printed Book Covers as a Marketing Tool?
Overdrive is getting into the digital magazine and newspaper business, which was the last major vertices that now makes them an all in one solution. The company has announced that conjunction with Barnes and Noble there is now more than 1,000 issues available for libraries in the US and UK to incorporate into their collections.The collection includes the best coverage of … [Read more...] about Overdrive Starts Marketing Digital Magazines and Newspapers to Libraries
Most consumers may know of digital magazines for their information and entertainment values, but a whole new market has opened up for the category. Developers who care creating app-based, easily accessed digital titles are also using them for their marketing value in much the same way they would have once paid to advertise.One such magazine is Arizona State University's … [Read more...] about Digital Magazines as Marketing, Information Tools
Authors who've enrolled their books in Amazon's exclusive program KDP Select might have noticed a new feature in their dashboards, tucked in among the various clickable topics. Amazon Marketing Services allows authors to setup an ad campaign for their exclusive titles, one that is designed to put their books in little "ahem" boxes next to customers' selections based on either … [Read more...] about Amazon Announces a New KDP Select Perk: Amazon Marketing Services
Barnes and Noble bet big when they decided to forgo hardware design on their latest tablet and instead sourced it to Samsung. This allowed the bookseller to focus on the reading experience and actually devote money to hyping the hell out of it. Apparently their blitz media has earned them the Internet Marketing Association’s (IMA) ‘Innovative Brand Award’ for 2014.From … [Read more...] about Barnes and Noble Wins Marketing Award for Samsung 4 Nook Campaign
HarperCollins Publishers today announced the HarperCollins Promotional Fund (HCPF), which will provide an additional fund of marketing dollars for Independent Retailers in the company’s fiscal year 2015, which began on July 1, 2014. Qualifying accounts that promote HarperCollins titles throughout the year will have access to additional funds to support marketing efforts. The … [Read more...] about HarperCollins Assists Indie Bookstores with Marketing Funds
Apple is close to abandoning a 30 year relationship with TBWA/Media Arts Lab and putting their future into the hands of Beats Audio co-founder Jimmy Iovine.The Cupertino company is said to be developing their own in-house marketing solutions for print, radio, television and internet advertising. They have hired close to 1,000 media buyers and creatives to assist in this … [Read more...] about Apple to Put Marketing Future into Beats Jimmy Iovine