With the advent of digital reading and the popularity of social media interaction with bestselling authors, an interesting phenomenon is taking place. Reading consumers are developing not only a loyal following of their favorite authors, but also developing a measure of brand loyalty to certain publishers. For their part, publishers have responded with shopping websites where readers can purchase digital and print titles, as well as other potential perks like being selected to read content before it is officially released.
Now, UK-based publisher Five Leaves Publications is opening an actual brick-and-mortar bookstore in response to the need for more independent book shops, as well as a way to further the discovery of its client list. This will be the first independent bookstore to open in the store’s area of Nottingham since 2000.
According to a blog post announcing the venture by the publisher, Ross Bradshaw, “Nottinghamshire has a flourishing literature scene, with more professional writers than ever and a very active events programme including the longstanding Lowdham Book Festival which I’ve been involved with since the start. The bookshop will provide another focus and we will work with local and national writers to build the shop’s own programme. The premises became available suddenly and we are working hard to open by mid-November. Several of our own writers and other local publishers are pitching in to help.”
While Bradshaw gives credit to other nearby independent booksellers and made mention of ways they can work together to further area literature, no information was discussed as to whether Five Leaves will only stock certain titles. However, limiting access to titles would seem to defeat the purpose of Bradshaw’s new venture, especially considering his interest in furthering books in the community.