Amazon is gearing up for a new promotion whereby they will be selling the entry level Kindle and the Kindle Paperwhite and there will be an option to opt into a Kindle Unlimited Subscription. Amazon is developing a dedicated landing page for these two e-readers, but there is no information on them yet.
When browse the Amazon website and select a Kindle e-Reader, there are many options that allow you to purchase a myriad of accessories such as a wall charger, leather cases, screen protectors and an extended warranty. It really looks like Amazon will be adding in a Kindle Unlimited subscription in the near future and it will allow people to purchase it and it will be loaded on their Kindle when it is delivered by a courier.
If you have never heard of this program before, basically Kindle Unlimited is an e-Book subscription platform with around one million titles available. Users pay a $9.99 monthly fee and can read as much as they want, similar to what Netflix does for video or Crunchyroll for anime.
I think Amazon would be doing something really smart by bundling their Kindle e-Readers with an Unlimited subscription. Many casual readers are likely not even aware that Unlimited exists and it should build customer awareness. The more readers that are engaged in the Unlimited platform, the more leverage Amazon will have with publishers to make more titles available.