E-reading platform Kobo may be a quiet company where retailing is concerned, given that many US consumers may not have even heard of the company that falls just slightly behind Amazon and Barnes and Noble is ebook and device sales, but the company who has made more international headway than either of the two larger platforms combined has now increased its retail partnerships in France.
Kobo, whose line of devices includes ebooks and tablets and whose catalog includes more than four million titles, is already available online in over 190 foreign markets and currently leads the field in access to foreign language titles. Now, Kobo’s line of devices will be available through new partnership agreements with Pixmania, Cora, Casino, Auchan, and Boulanger, just in time for the holiday shopping rush.
“The appetite for digital reading is gaining momentum in France,” said Jean-Marc Dupuis, Managing Director of EMEA, Kobo, in a press release. “Expanding on our partnership with FNAC France, we’re excited these new retailers will make Kobo available to people passionate about reading.”
Kobo recently raised the ire of some authors due to restrictions in its self-publishing platform, Writing Life, due to the appearance of erotica and adult-themed self-published ebooks making their way into online book retailers’ children’s sections, with the end result being a statement from the company that they will not consider for sale certain inappropriate thematic elements and that, like most of the other retailers including Amazon and Barnes and Noble, they would be deleting titles whose metadata or keywords seemed intentionally misleading.