Sourcebooks launched its highly innovative personalized children’s reading experience only a few months ago, but in that time, the Put Me In The Story platform has grown to include some of the most beloved characters in all of children’s reading. Today, Sourcebooks announced the addition of the Berenstain Bears, a classic for over fifty years.
“We are delighted the Berenstain Bears will be part of the exciting interactive experience of Put Me in the Story,” said Mike Berenstain in a press release. “We hope kids and families everywhere will be able to enjoy our books in a fun new way by becoming part of the story themselves.”
“We are thrilled to provide children with treasured Berenstain Bears stories, available for the first time in personalized form,” continued Dominique Raccah, CEO and publisher of Sourcebooks. “These books engage children’s imaginations and encourage a love of reading. Now parents will be able to create a personalized book that integrates their child’s name throughout these classic stories. With the addition of Berenstain Bears, Put Me In the Story is creating an even greater bond through and with books, and changing how kids grow with books.”
The Put Me In The Story platform is innovative in part due to the ability of any publisher to take advantage of the level of sophistication and personalization that it offers. Besides encouraging works from other publishers to be adapted for the iPad, users can also order custom print editions of the book which incorporate the personalization from the tablet app.
The Berenstain Bears join the likes of childhood favorites from Sesame Street in the Elmo Loves You! app, Dream Big, Little Pig by Kristi Yamaguchi, and Jennifer Fosberry’s New York Times bestselling titles My Name Is Not Isabella and My Name Is Not Alexander.