The quintessential Ikea catalog is every young adults decorating bible for their first few urban apartments. In a new marketing campaign, Ikea is hyping a nonvolatile data medium storage device, otherwise known as a book.
Ikea is borrowing a page out of Apples playbook by constructing an online commercial for their new catalog. They make light of the fact that you are using a real book, and not an e-reader, tablet or eBook. This is a great satirical campaign that is likely to leave you in stitches.