Kobo has just inked a new partnership with La Central Bookstores in Spain to bring its entire next generation tablets and e-readers to the public. Starting this November readers can buy the gadgets in the bookstore or shop for them online.
Kobo has been selling eBooks in Spanish since 2011 and this marks the first big bookstore partnership. Michael Tamblyn the chief Content Officer told Good e-Reader on many occasions that “you can’t simply just open up a eBook store and hope for the best. It is important to solidify ties with local bookstores, and be where the readers are, instead of being sold at specialty electronics shops.”
“Partnering with La Central is an exciting proposition for Kobo,” said Michael Serbinis, CEO, Kobo. “Their commitment to building a superior catalogue of titles across a number of areas like philosophy, history, fiction, and culture is a key differentiator among booksellers and one that appeals to those Readers most passionate about the written word. Together, with Kobo’s ecosystem, we will be able to extend the La Central experience to more Readers across Spain, helping them to read any time, any place, and on any device.”
“With Kobo we have found the best eReading platform for our customers,” said Antonio Ramirez, Director, La Central. “This partnership will let La Central focus on what we love – recommending great books whether they are to be read on paper or electronically.”