Lonely Planet and Inkling Launch New Enhanced eBooksBy
Lonely Planet has turned to Inkling to produce a new series of enhanced eBooks called ‘Best Trips.’ The Inkling editions of the popular Best Trips series are interactive and dynamic, leveraging the full capabilities of the iPhone, iPad, iPod touch and HTML5 internet browsers. There are a number of new titles that are available today, such as; California’s Best Trips, New England’s Best Trips, Pacific Northwest’s Best Trips, Italy’s Best Trips, France’s Best Trips and Ireland’s Best Trips. Each title costs around 14.99 and is available on the App Store, Inkling and Lonely Planet.
Each Inkling book contains more than 30 trips that range from two days to two weeks. Each trip has its own interactive map and built-in five-day forecast weather widget, so users can imagine and plan their trip, right down to what to pack, without ever having to leave the book. There will be interactive hotel information with up to the minute deals on rooms. You can also instantly access different travel service websites or even dial phone numbers directly in just one tap.
When I saw the first cut of Lonely Planet on Inkling, I knew we had a winning experience,” said Matt MacInnis, Founder and CEO of Inkling. “Lonely Planet’s content and Inkling’s technology have given us a living travel guide. Hotel and restaurant information is updated constantly using Foursquare data, right inside the books. It’s intuitive, it’s modern, and it sets a new standard for what trustworthy travel content should be.”