There is no denying that there are more smartphones in the world than tablets and dedicated e-readers such as the Kindle. It is also important to note that the overall reading population in the US is massive. The books market, in terms of total books sold worldwide, is bigger than both movies and music. In a recent interview with Willem Van Lancker, the creative co-founder of … [Read more...] about Is Reading eBooks on your Smartphone a Product of Availability Bias?