Barnes and Noble ran a promotion for three days in the UK that saw a number of bestsellers severely discounted. The Hot Summer Books campaign saw almost 100 eBooks come down in price to a very respectable .99p. The promotion is now over and the books are back to normal.
The big draws of the promotion were Khaled Hosseini’s And The Mountains Echoed, and Dead Man’s Time by Peter James. These books have normalized, although Amazon is still offering the deals for a limited time. Booksellers had called the discounting “madness”, with Peter Donaldson of Red Lion Books in Colchester describing the promotion as “very short-sighted . . . It’s valuing a short-term gain over long-term stability”.