Amazon has announced today that they have brought the Kindle eBook Store, e-Readers and Kindle Direct Publishing to Mexico. This service has just launched and has over 1,500 digital books available in Spanish. You will find popular authors such as; José Emilio Pacheco, Elena Poniatowska, Sergio Pitol and Carlos Monsivais, as well as comic books from Mafalda and Familia Burrón.
“The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store today and bring a huge bookstore with over 2 million titles to anyone with an Internet connection,” said Pedro Huerta, Director of Kindle Content, Latin America. “We are also excited to bring Kindle and Kindle Paperwhite to Mexico at Gandhi stores. Kindle Paperwhite offers an unparalleled reading experience, with a display that reads like real paper, an innovative built-in front light, a small and light-weight design and 8 weeks of battery life so customers can easily dive into their favorite books.”
“In order to provide a new experience and bring books to all our customers in an innovative way, we will offer Amazon’s Kindle in all of our bookstores. We believe it is a great option to enjoy reading at an affordable price. We are confident it will have very good acceptance by readers,” said Alberto Achar, Marketing Manager at Gandhi. “It is very important to us to take books to anyone interested in reading, using all possible channels. Amazon’s Kindle is a device that easily and quickly serves this purpose.”