Push Pop Press was in the news a few months ago when they developed technology that allowed for fully interactive ebooks. The company had partnered with Al Gore creating a book called ‘Our Choice’ and featured video, audio, maps and a great narrative. The company announced today that Facebook had purchased them and their technology for an undisclosed sum.
Push Pop Press has said that their book featuring Al Gore, currently available on the iTunes market will stay there. They also mentioned that Facebook was not going to go into the business of selling digital books. Instead the social media giant will implement some of the underlying technologies into a feature project
Last year Push Pop Press set off to re-imagine the book. We created a new way of publishing and exploring text, images, audio, video and interactive graphics, then teamed up with Melcher Media and Al Gore to create a new kind of book.
The result is Al Gore’s Our Choice, which was released earlier this year. The response has been incredible. Tech columnist David Pogue of The New York Times summed it up by saying:
“this is one of the most elegant, fluid, impressive apps you’ve ever seen. It’s a showpiece for the new world of touch-screen gadgets.”
Now we’re taking our publishing technology and everything we’ve learned and are setting off to help design the world’s largest book, Facebook.
Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push Pop Press.
Al Gore’s Our Choice will remain available for purchase, and we’ve decided that our future profits from the book will be donated to The Climate Reality Project. There are no plans to continue publishing new titles or building out our publishing platform that was in private beta. We are incredibly grateful to everyone who has supported and expressed interest in Push Pop Press.
Both Push Pop Press and Facebook share a passion for improving the way we share and explore ideas and we couldn’t be more excited about what the future holds.
Co-founders, Push Pop Press