Would you buy an electronic guitar with E INK Prism 3 color-changing technology? Cream Guitars integrated the E Ink Prism 3 ePaper into the Voltage DaVinci design and showcased the latest models at NAMM 2025.
Cream Guitars is challenging legacy manufacturers by adopting cutting-edge technology that inspires artists and onlookers and pushes the boundaries of personalization and customization. The E Ink-wrapped guitars feature seven colors and enable players to express themselves uniquely.
E Ink Prism 3 technology bridges the gap between traditional static materials and digital technology. Known for its low power consumption, durability, and color-changing capabilities, Prism 3 disrupts industries such as automobiles, fashion, architecture, and music.
“We had the idea to break all the rules of the traditional guitar,” said Luis Ortiz, CEO of Cream Guitars. “We’ve redesigned every part of an electric guitar to broaden and enhance the playing experience. Through our innovative collaboration with E Ink, we are providing artists a level of creativity that extends well beyond anything available in today’s market.”
“Cream Guitars is at the forefront of instrument design, and this collaboration marks a significant milestone in their commitment to pushing the boundaries of what is possible,” said Pete Valianatos, Senior Director of Strategic Initiatives at E Ink. “We are proud to work with them to create an instrument that sounds great and makes a visual statement as powerful as their music.”
Luis Ortiz, @CreamGuitars CEO, explains the thought process behind the creation of their new color changing guitars. pic.twitter.com/SlAcBkGJOP
— E Ink (@EInk) January 29, 2025
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
