Barnes and Noble has announced that they are going to start selling vinyl records because this segment of the recording industry is undergoing a resonance. Vinyl is generating more revenue than YouTube Music, VEVO, SoundCloud, and Free Spotify combined and the bookseller is looking to capitalize on it.
Barnes and Noble has has announced that they will be celebrating “Vinyl Day” on Saturday. November 21, 2015. The entire day will be dedicated to vinyl records and music, Vinyl Day will take place at Barnes & Noble’s nearly 650 stores nationwide just four months after its first vinyl-themed promotion in July as part of the summer program “Get Pop-Cultured with Barnes & Noble.” Now, with Thanksgiving around the corner, the bookseller aims to break consumers out of their usual holiday shopping habits and encourage the “Art of Creative Gift-Giving.”
There will be a number of artists featured in the program, such as the Adele, Beatles, Tony Bennett, and even an anthology of music from the TV series “Mad Men.” Also featured are color vinyl editions by artists such as Dave Brubeck, Johnny Cash and Elvis Presley. And for the consummate collector, there will even be a limited number of Signed Edition LPs from artists Bad Company, Brian Wilson and others.
It is no surprise that Barnes and Noble is experimenting with alternative revenue streams because they are going further away from being a bookstore, now more than ever. This is highlighted in the stores are carrying more and more non-book items (games, toys, movies, music, etc) and less and less actual books. As a matter of fact, it’s really hard to find older books, firsts in a series books, and the like on shelves. Because their actual book space is now extremely limited. There have been many documented cases where the sales representatives are actively telling people to order the book online and have it shipped right to their home.
If you are looking to find out more information about this one day event you can check out www.bn.com/VinylDay.