Diamond Distributors is filling the void in the comic book market with the advent of Pullbox. It allows customers place digital orders with their local comic shop and then visit the physical location to pick them up. Pullbox handles monthly comic subscriptions, preorders for upcoming titles and products, and special orders all from Diamond’s consumer pop-culture website, Previews World, while also providing comic shop retailers with the back-end tools necessary to manage their pull-and-hold customer base.
The new cloud-based software is part of a broader strategy by Diamond to create an easy way to funnel orders to local comic book shops and make the preorder process a much more viable and vital process for the entire comics industry. “We’re excited about the potential of PULLBOX to help comic shops and their customers,” said VP-Retailer Services, Chris Powell. “We want to make ordering from a comic shop as easy as possible for customers, and in turn, further improve our retailers ordering efficiency.”
Here are all of the customer features found on the Diamond Digital system.
Manage Preorders. Add titles to your monthly pull-and-hold list, order additional titles and products from that month’s PREVIEWS preorder catalog.
Synch with Your Participating Local Comic Shop. Powered by comicshoplocator.com, customers can choose a local participating comic shop and synch with them to send their monthly preorders, special orders, and more.
Place Special Orders or Keep a Wishlist. Forgot to order a title or saw something new coming in to comic shops that you want to purchase? Customers can use PULLBOX to place a special order with their comic book shop to purchase. They can also keep a Wishlist of other items and then send it to their retailer to see if they have any items in their store.
Enhanced Search and Ordering. Customers will be able to access a more advanced search at PREVIEWSworld.com that allows them to search the complete database of items offered by Diamond and place orders with their local comic shop.
Track Your Weekly Purchases. Customers will get additional tools to track which titles and products they ordered are releasing that week to stores, see future week’s orders, and more.
Retail Functions. Retailers will be get a full suite of functions available from the Diamond Retailer Services website: Back-end approval of new PULLBOX Customers, Alerts to new orders, Set ordering dates, and Upload your own ordering requirements and guidelines. Retailers can synch orders with their initial orders online, or export orders into ComicSuite or other POS software.
Comic-Suite Integration. Seamlessly integrate PULLBOX Pull List, Subscription and Special Orders directly into ComicSuite for approval and ordering, manage new pull-and hold customers, sync customer data and individual orders.
Pullbox will be released for free later this spring to customers, with retailer pricing to be revealed in coming months. A demonstration of the system will take place in April’s Diamond Retailer Summit in Chicago.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
