Penguin Random House has announced that they have created a unified marketing group that will deal with libraries. Company officials said that this move aimed at further strengthening its presence in the adult library market. “We will be ramping up our already extensive outreach efforts to libraries nationwide with our innovative marketing programs, as we align our two adult library marketing departments under one leader,”Jaci Updike, Penguin Random House president, sales, wrote in a company wide memo.
The creation of this new group is to basically make libraries lives easier. Penguin has been fielding questions on Random House authors since the two sides merged in 2013.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.