OK! Magazine is abandoning their celebrity coverage and has axed the majority of their digital staff. They intend on gravitating towards a more click bait gossip direction, similar to the type of success Buzzfeed as seen.
The website informed its digital team that their services will no longer be needed. OK! is now searching for an executive editor, who can steer the website towards more gossip-oriented coverage and less celebrity-friendly stories.
Dylan Howard, who currently serves a VP of news at AMI, editor-in-chief of the National Enquirer and editorial director at RadarOnline, will re-launch OK! Magazine’s website with a new team, insiders said. The future staff will be based in New York. The site previously laid off its team in Los Angeles and it was unclear if they will eventually be replaced.
The writing was on the wall back in 2012 that another celebrity website was not generating strong revenue. This promoted the merger between Star and OK! to share a common editorial direction.
OK! plans on revamping their online website and they intend on releasing a series of apps for Android and iOS.