Audible Channels is a new platform where subscribers can access hundreds of podcasts and original content. In the near future there will be new channels added to the platform such as comedy, investigatory journalism and talk shows.
Audible is careful not to call these audio shows “podcasts,” though those of us who are fans of that type of media will recognize them as functionally identical. In an interview with the WSJ, Audible SVP of original content development Eric Nuzum explains why: The company doesn’t want to limit their audience by alienating those who might not be familiar with podcasts, or who might know the term but don’t consider themselves podcast listeners.
Audible has built their business around audiobooks and getting involved in podcasts and other original content is something they have to do. In the last few months TuneIn Radio and Google Play Music have both doubled down on podcasts and talk shows.