Amazon has now signed deals with all five of the worlds largest publishing companies to continue to sell print and e-books in the United States and United Kingdom. Does the average person really care about this sort of news even though mainstream news media all report on it?
Yesterday, Amazon signed off on a new agreement with Penguin Random House, the largest publishing company in the world. The new contract was confirmed by Amazon. A PRH spokesperson said: “We do not discuss our relationships with our retail partners. But, as you can see, we still are in business with Amazon, and with all our retail partners, and will continue to be.” Very exciting stuff.
The Boookseller, a UK publishing blog broke the story and the news generated zero comments. The Wall Street Journal and ABC News also reported on the new deal but failed to garner a single comment or social media interaction.
When it comes to dry corporate publishing news the average person simply doesn’t care and is tremendously apathetic. Two big companies signing off on a new contract is not riveting or captivating. The only time it gets remotely interesting is when there is a contract dispute and it makes international headlines.