Random House today announced three new digital only imprints that should help the company penetrate the ebook market to a larger degree. The first one is Alibi, which is mainly geared towards mystery and thriller. Next is Hydra, which is going to be all about science-fiction. Finally, for all your lovestruck teens, Random House Flirt will also be introduced. A fully-dedicated editorial, marketing, and publicity team will support each publishing program.
According to the press release, the new imprint program will be overseen by Allison Dobson, Vice President, Digital Publishing Director, working with Scott Shannon, Senior Vice President, Publisher, Digital Content, and Matt Schwartz, Vice President, Director of Digital Strategy. Gina Wachtel, Vice President, Associate Publisher will oversee the editorial team, including Sue Grimshaw, Editor-at-Large, Romance; Randall Klein, Associate Editor, Mystery and Thriller; and Sarah Peed, Associate Editor, Science Fiction and Fantasy.
“As publishing continues to evolve, with more authors finding their first home in digital, our challenge is to create new ways for readers to discover books,” said Dobson. “This dedicated team understands both the content and medium, and can effectively break out authors in the digital space.” For a closer look at this exciting new program, visit http://www.atrandom.com/eoriginals.