The Publishers Association of the United Kingdom is getting ready to launch a big promotional campaign to get young people right out of school hyped up about working within the industry. Throughout next week (23rd – 27th November), the PA will be posting tips, blogs and industry-focused videos about jobs and opportunities in publishing, as well as hosting live Twitter chats and Q&As through Periscope to “demystify” publishing and demonstrate “the dynamism and innovation” within the sector.
The aim of the campaign is to illuminate the many different career options available inside the industry. Susie Winter, director of policy and communications for the PA, said: “Members are acutely aware that publishing should be more representative and has work to do in attracting a broader range of young people into publishing. To do so, young people need to know about publishing, and the wide range of jobs on offer, and just how much the term ‘publishing’ represents: consumer, academic, professional, educational, children’s, apps and e-books and much more. It’s as much about ensuring publishing is seen as a career option for lawyers and accountants as it is for digital coders and science graduates.”
Winter added: “Importantly, while this is a week of focused activity, our push in this area will not stop. This is a long-term, ongoing, commitment.”
The PA is encouraging the publishing workforce to support #workinpublishing week by getting involved and sharing their invaluable industry insight. The PA’s Twitter handle is @PublishersAssoc for further updates.