HarperCollins has introduced new digital watermark technology that will be very appealing towards customers in Europe. Digimarc Guardian watermarks are fully compatible with DRM solutions. The tractability they provide remains fully effective even in cases where the DRM layer has been removed by users, using 3rd party tools.
Digital watermarking technology caught on a few years ago when the entire Harry Potter eBook collection adopted it, instead of going the traditional DRM route. This allows users to seamlessly load their purchased content on as many devices as they wish, without the need for bulky third party programs or apps.
Digimarc’s cloud-based platform offers easy-to-integrate API support for most e-book formats, including EPUB, PDF and MOBI. For each transaction, the platform generates a unique, traceable digital watermark and embeds it throughout the e-book. The imperceptible digital identifiers are extremely difficult for pirates to locate and remove. Adding Digimarc Guardian
Watermarks takes just seconds and is invisible to the end customer.
Digimarc’s anti-piracy service then crawls the web 24×7 searching for watermarked content. When a watermark is detected, Digimarc provides the unique identifier to the publisher to match against its own transaction records. Digimarc Guardian Watermarks do not contain any user information; the Digimarc Watermarks contain only anonymous digital IDs.
HarperCollins confirmed with Good e-Reader that watermarks will have a very gradual roll out, and not all new titles will have this technology. They also neglected to mention if specific markets will have this feature introduced first, such as Europe, where watermarking is the current rage.