In early 2013 Yahoo purchased social media website Tumblr, and many people thought it was a bold move. The a community of millions add 75 million daily posts about everything from politics to pets. Few people saw Tumblr as a promotional and marketing tool, but the online service turned Zeus Grants Stupid Wishes by Cory O’Brien into a viral sensation and overnight bestseller.
Zeus Grants Stupid Wishes: A No-Bullshit Guide to World Mythology is the book form of O’Brien’s site Better Myths, where he retells mythology and other popular tall tales using casual netspeak, as though he were recounting the story to you over Whatsapp or Line. Classic myths like Persephone’s journey to the underworld and Abraham sacrificing Isaac get the raucous, rowdy, and irreverent treatment.
Many readers thought the table of contents was so compelling, before even getting into the book that the thread got 100,000 replies in under two weeks, catapulting the book into the Amazon’s bestseller list.
Tumblr user Braro weighed in on his recent acquisition “My copy of this arrived last night and we stayed up late reading it out loud on the couch because it is amazing. Funny, interesting, and written so that you can read it out loud while still sounding like you are just having a conversation or telling a story. Tempted to take it to the pub today to read over with friends.”
Obviously the author is a professional and when he found out his book had become a bestseller on Amazon due to a series of Tumblr posts, he exclaimed his jubilation by articulating the following;