Oyster is hoping to appeal to literary buffs that aren’t currently paying for their eBook subscription service. The company has launched a new online book blog that will feature original essays, book reviews and interviews with prestigious authors.
Oyster’s editorial director, Kevin Nguyen described the publication as the company’s “latest discovery project,” explaining that “some readers want algorithmic recommendations, and others want editorial recommendations, or reviews.” He went on to say “We really want to be a part of the publishing community. We want to use the Oyster Review to bring Oyster to a new audience.”
It remains to be seen on what type of traction this book new initiative will get in the greater book community. Many readers are wary of reading this type of content from a company that peddles eBooks. This is the chief reason why many people don’t pay attention to the Amazon book blogs and prefer 3rd parties that are unbiased.