Sainsbury’s launched their digital book store back in January and have been trying to distinguish themselves in a crowded market. In order to gain more traction and generate some headlines the 2nd largest supermarket chain the UK has partnered with Random House to launch Bite-Sized eBooks.
Bite-Sized eBooks are very short cookbooks that abide by a specific theme or a complication of authors. Each of the eBooks will retail for 99p and will comprise of twenty recipes in each issue. The first few were released late last week and include; The Great British Bake Off: Showstoppers by Linda Collister, Brilliant Bread by James Morton, and The Primrose Bakery Book by Martha Swift and Lisa Thomas.
Tim Lennox, m.d. of eBooks by Sainsbury’s, said: “The Bite Sized e-book range aims to showcase some of the most successful cookery products on the Random House list and on our website, while enticing consumers to try out some of the recipes featured within these books, at a very reasonable price.”
He added: “The series, which will run over the coming months, fully demonstrates how agile we can be in turning our consumer insight into attractive and competitively priced products.”