We have argued on many occasions that HTML5 is more scalable in delivering content to the customer, compared to apps. It is very hard for young start-ups and established companies to spend the money necessary to pay for constant upgrades and updating apps for a variety of platforms. Jason Pontin, Editor and Publisher of MIT’s Technology Review, agrees with us and recently did an interview on Beet.tv.
Pontin said during the interview that the web-based HTML5 platform will be the “future” of digital publishing. He points to Technology Review, the Financial Times, and Quartz as having implemented a non-App strategy for publishing solution. He is right; relying on apps is foolhardy when you can constantly refine a singular solution.
Check out his interview below, it is fairly insightful on why publishers should gravitate towards HTML5 and not apps.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.