Traditional book trailers have been around for decades and have found massive success with television campaigns. One of the drawbacks of going the ebook approach, is the lack of advertising models for indie authors. Vook is hoping to get a leg up on the competition by offering a $100.00 discount to authors who publish with them to make ebook trailers via Authro.
You will need the discount Vook is offering, because to produce a ebook trailer with Authro will cost $999.99. Is is quite the hefty cost, but having a solid trailer will really help you gain the advantage over thousands of authors. Most of the time, authors just rely on paid reviews on their book profile to get more visibility. The problem with this method is that digital buyers are becoming more savvy and can easily identify if a book has been reviewed by shady sources.
Unfortunately, Authro’s book trailers are terrible! Take a look at some of the samples they have posted HERE. Really, it doesn’t take much to create a good book trailer. Check out basic ones by Ted Dekker or Cassandra Clare . This should be the standard that all authors should abide by, you are better off with a good book trailer, then something that is not fetching. I would avoid this book trailer partnership at all costs.
Vook is a great company and it does a ton in the enhanced book space. We have been tracking the company since it first launched and asked us about pricing and market penetration techniques. Since 2009, Vook has really grown up and now provides content strategy, including editorial, marketing, and distribution services and has worked with a range of partners, including The New York Times, NBC, Simon & Schuster, Google, American Express Publishing, and Newsweek Daily Beast.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.