e Ink is primarily known for their e-paper displays found on the Kindle, Kobo and Nook e-readers. The company has been trying to diversity their portfolio with niche market uses for their EPD’s. One of the the new ways they managed to pull it off is with color changing walls using a new technology called Prism.
Prism material lets buildings subtly change colors and patterns on the spot, without having to rely the more traditional LCD displays that are found at the O’hare tunnel walls in Chicago. Prism can be configured to respond to people just walking by, setting up Waypoints or can be used for elaborate art projects.
E Ink is proclaiming that not only walls and flexible furniture can be adapted to use this technology, but also movable kiosks & exhibits. I think its really important to stand out in the crowd and being able to capture peoples attention with animated colors is really important.
Each of the E Ink-powered Plexiglas tiles are roughly 16-inches by 16-inches and can show off a range of colors. The company is only demonstrating red, white and pink, because its eye catching at CES. I was informed that more colors are available, which leads me to believe they are using re purposed e-Ink Triton technology to provide the color.
Sadly, e Ink is not going to be marketing this stuff directly, instead, it’s working with third-party design and material partners to get it in airports or inside corporate buildings.