Qualcomm had a simple e-reader product at CES this year and it looked mighty fine but it looks like management was not very happy with the device and canceled it. Although the technology underneath the hood is still alive the company has decided not to move ahead with issuing its own e-reader.
Qualcomm instead of going forward with its own e-reader they are going to try and convince other companies to use their lower power technology rather then LCD and OLED.
CEO of Qualcomm said in a recent press address “We have a really interesting roadmap — we’re starting out on e-readers because we figured having E Ink as a competing technology was a good way to get started. But if you think about the power consumption of the screens that are out now [on tablets], they’re very bright OLED screens that use up a lot of the power of the battery. We don’t today have as vibrant color as an OLED display – but we have a roadmap that gets us to a much brighter color.”
It seems Mirasol technology will be the next war front the company fights in order to gain market share from competing lower power displays such as Pixel Qi.